samarpita banerjee STORIES

samarpita banerjee

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Interview
FOR ORACLE, WHY EXPERIENCE, AND NOT CONVERSATION IS THE KEY
BY SAMARPITA BANERJEE
Cover Story
LESSONS FROM THE GROUND
BY NEETA NAIR BY CHRISTINA MONIZ & SAMARPITA BANERJEE
Spotlight
IMPROV-ING THEIR WAY INTO CONSUMERS’ HEARTS
BY SAMARPITA BANERJEE
CMO File
‘OUR AIM'S TO PROTECT OUR CONSUMERS' ASPIRATIONS’
BY SAMARPITA BANERJEE
Cover Story
WHY BRANDS ARE RAISING THEIR VOICE
BY SAMARPITA BANERJEE
Spotlight
THE IPL BLITZKRIEG
BY SAMARPITA BANERJEE
CMO File
NOSTALGIA: THE SECRET TO CARVAAN’S SUCCESS
BY SAMARPITA BANERJEE
Spotlight
‘DIGITAL ADEX WILL HELP BRANDS ANALYSE COMPETITIVE ADS’
BY SAMARPITA BANERJEE
CMO File
FOR KELLOGG’S, INDIA IS TOP PRIORITY
BY SAMARPITA BANERJEE
Spotlight
ZEE5 RIDES HIGH ON VOICE, VIDEO AND VERNACULAR
BY SAMARPITA BANERJEE
CMO File
HOW PIDILITE MAKES UNBREAKABLE BONDS
BY SAMARPITA BANERJEE
CMO File
TAKING HAMARA BAJAJ TO THE WORLD: SUMEET NARANG
BY SAMARPITA BANERJEE
CMO File
‘OUR ROI FROM PROGRAMMATIC IS HIGHER THAN SEARCH ADVERTISING’
BY SAMARPITA BANERJEE
Cover Story
TRAI REGIME: A TRAI-L BY FIRE?
BY SAMARPITA BANERJEE (With inputs from DIPALI BANKA)
Cover Story
ADS THAT MADE IT BIG IN 2018
BY SAMARPITA BANERJEE (WITH INPUTS FROM NEETA NAIR BY CHRISTINA MONIZ AND MISBAAH MANSURI)

TOP STORY

83% VIEWERS PREFER WATCHING SPORTS ON TV OVER DIGITAL: RESEARCH

Viewers credit big screen experience, audio-visual quality, no distractions from notifications and watching matches with friends and family as the distinct motivations to watch sports on TV

‘WE ARE READY FOR THE EV REVOLUTION’

A HISTORY OF CARING

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Belson Coutinho of Akasa Air speaks to Neeta Nair of IMPACT Magazine