samarpita banerjee STORIES

Interview
FOR ORACLE, WHY EXPERIENCE, AND NOT CONVERSATION IS THE KEY
BY SAMARPITA BANERJEE
Cover Story
LESSONS FROM THE GROUND
BY NEETA NAIR BY CHRISTINA MONIZ & SAMARPITA BANERJEE
Spotlight
IMPROV-ING THEIR WAY INTO CONSUMERS’ HEARTS
BY SAMARPITA BANERJEE
CMO File
‘OUR AIM'S TO PROTECT OUR CONSUMERS' ASPIRATIONS’
BY SAMARPITA BANERJEE
Cover Story
WHY BRANDS ARE RAISING THEIR VOICE
BY SAMARPITA BANERJEE
Spotlight
THE IPL BLITZKRIEG
BY SAMARPITA BANERJEE
CMO File
NOSTALGIA: THE SECRET TO CARVAAN’S SUCCESS
BY SAMARPITA BANERJEE
Spotlight
‘DIGITAL ADEX WILL HELP BRANDS ANALYSE COMPETITIVE ADS’
BY SAMARPITA BANERJEE
CMO File
FOR KELLOGG’S, INDIA IS TOP PRIORITY
BY SAMARPITA BANERJEE
Spotlight
ZEE5 RIDES HIGH ON VOICE, VIDEO AND VERNACULAR
BY SAMARPITA BANERJEE
CMO File
HOW PIDILITE MAKES UNBREAKABLE BONDS
BY SAMARPITA BANERJEE
CMO File
TAKING HAMARA BAJAJ TO THE WORLD: SUMEET NARANG
BY SAMARPITA BANERJEE
CMO File
‘OUR ROI FROM PROGRAMMATIC IS HIGHER THAN SEARCH ADVERTISING’
BY SAMARPITA BANERJEE
Cover Story
TRAI REGIME: A TRAI-L BY FIRE?
BY SAMARPITA BANERJEE (With inputs from DIPALI BANKA)
Cover Story
ADS THAT MADE IT BIG IN 2018
BY SAMARPITA BANERJEE (WITH INPUTS FROM NEETA NAIR BY CHRISTINA MONIZ AND MISBAAH MANSURI)

TOP STORY

PUTTING A ‘FANTASTIK’ TWIST ON CONFECTIONERY

Anuj Rustagi of ITC Limited, details the brand’s approach for its product, ‘Fantastik’ in an extraordinary year

PRESENTING 2020’S GAME CHANGERS IN PR AND CORP COMM

BLUE DART: DELIVERING WITH AGILITY AND TECHNOLOGY

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VIDEO GALLERY VIEW MORE

Karan Bedi of MX Player on clocking the highest revenue in a pandemic year