ritika raj STORIES

ritika raj

contributor

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contributor

Interview
‘OUR OUTLAY FOR DIGITAL HAS MORE THAN DOUBLED’
BY Ritika Raj
Spotlight
‘OPPO HAS SEEN A 33% INCREASE IN BRAND PREFERENCE’
BY Ritika Raj
Spotlight
WE AIM TO ENTER A NEW INTERNATIONAL MARKET EVERY THREE MONTHS: VIKAAS GUTGUTIA
BY Ritika Raj
CMO Interview
‘CLOVIA IS A 100% DATA-DRIVEN BRAND’
BY Ritika Raj
Spotlight
WHY MIA BY TANISHQ IS HELPING INDIAN WOMEN ATHLETES SHINE
BY Ritika Raj
Spotlight
ZOYA’S ODE TO FEMININE POWER
BY Ritika Raj
Interview
HOW HDFC LIFE IS EVOKING SECURITY IN CONSUMER MINDS
BY Ritika Raj
Spotlight
HOW CARDEKHO IS DRIVING FORWARD WITH EMPATHY
BY Ritika Raj
CMO Interview
HOW FUTURE GENERALI IS NORMALISING MENTAL HEALTH CONVERSATIONS
BY Ritika Raj
Talking Point
‘CAVINKARE WAS ONE OF THE FIRST MOVERS IN THE HYGIENE CATEGORY’
BY Ritika Raj
CMO Interview
HOW VAN HEUSEN IS GIVING DENIM A MAKEOVER
BY Ritika Raj
CMO Interview
‘BUILDING A STRONG OMNICHANNEL PRESENCE WAS ALWAYS A PART OF BIC CELLO’S PLAN’
BY Ritika Raj
CMO Interview
HDFC LIFE: ENABLING CONSUMERS TO BOUNCE BACK IN THE NEW NORMAL
BY Ritika Raj
Interview
KIA MOTORS: DRIVING FORWARD WITH UNCONVENTIONAL COMMUNICATION
BY Ritika Raj
CMO Interview
WHY DHL EXPRESS IS BRINGING ITS A GAME TO THE NEW NORMAL
BY Ritika Raj

TOP STORY

WHY BYJU’S IS CELEBRATING REAL LIFE HEROES

Vineet Singh, Vice President, Brand & Creative Strategy, Byju’s discusses the brand’s campaign to honour real life heroes who embody Mahatma Gandhi’s ideals

MOVING CLOSER TO THE INDIAN CONSUMER

MAX LIFE INSURANCE: DRIVING A DIGITAL-FIRST AGENDA

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Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding