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Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
BY NEETA NAIR
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
BY NEETA NAIR
CMO File
WHY PARLE IS BRINGING BACK ROLA COLA
BY NEETA NAIR
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
BY NEETA NAIR
Cover Story
IS IT TIME FOR A REMUNERATION RENAISSANCE?
BY NEETA NAIR
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
BY NEETA NAIR
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
BY NEETA NAIR
CMO File
HOW V-GUARD SHED THE REGIONAL IMAGE
BY NEETA NAIR
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
BY NEETA NAIR
Cover Story
THE NEW WAVE OF DIGITAL AD FORMATS
BY NEETA NAIR
CMO File
STEREOTYPES, NO MORE
BY NEETA NAIR
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
BY NEETA NAIR
Cover Story
MAKING THE RIGHT CONNECTIONS
BY NEETA NAIR
Spotlight
NEW LIVEMINT IS MAKING CONSUMERS & ADVERTISERS HAPPY
BY NEETA NAIR
CMO File
WHEN QUALITY BECOMES PRIORITY
BY NEETA NAIR

TOP STORY

INSIDE THE ALL-NEW, REVAMPED CLUB FM

Mathrubhumi Group’s Club FM has revived its strategy, logo and appointed a new brand ambassador, Tovino Thomas to engage with evolving radio listeners

FUTURE GENERALI: STEERING THE NARRATIVE ON MENTAL HEALTH

IPL MUST BE SEEN AS AN INVESTMENT WITH A BROADER MEDIA STRATEGY: ANIL VISWANATHAN

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Tarun Menon of Urban Company talks about the brand's #WearASmile initiative