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neeta nair STORIES
A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
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WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?
The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra
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