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neeta nair STORIES
A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
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‘EVERY ONE CAN BENEFIT FROM BRANDING’
Shradha Agarwal, COO and Strategy Head, Grapes Digital explains how a branding campaign can continue to drive sales for the brand well after the media spends have been paused
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