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I lead a team of highly energetic journalists at IMPACT and together we aim to pack a punch with every edition we deliver. I cover the nuances of the vibrant Media and Advertising industry in India, regularly moderate webinars for the Group and enjoy conducting video interviews with the leaders in the A&M space.
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Cord-Cutting in India: Lot of Hype, Little in Reality
Cord-cutter homes currently estimated to be 0.5 million, and will continue to remain insignificant till 2026, according to the latest CII KPMG report released recently
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