neeta nair STORIES

neeta nair

Special Correspondent

neeta.nair@exchange4media.com

@neetanairhere

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Interview
WHEN TEAM OGILVY TOOK 10,000 PICTURES FOR A 1.5 MINUTE MP TOURISM FILM
BY NEETA NAIR
Cover Story
FAKING NEWS, AND HOW BRANDS ARE TACKLING IT
BY NEETA NAIR & SAMARPITA BANERJEE
Interview
A FRESH APPROACH TO PERFETTI VAN MELLE
BY NEETA NAIR
Spotlight
TIMES INTERNET GETS BACK INTO OTT RACE WITH MX PLAYER
BY NEETA NAIR
More From Impact
CHALLENGES IN THE WORLD OF DIGITAL PUBLISHING DECODED
BY NEETA NAIR
Cover Story
ANOTHER LION HUNT BEGINS SOON AT CANNES
BY NEETA NAIR
Interview
'RECKITT BENCKISER FOCUSES ON GIVING WOMEN CONFIDENCE'
BY NEETA NAIR

TOP STORY

‘EVERY ONE CAN BENEFIT FROM BRANDING’

Shradha Agarwal, Co-founder & COO, Grapes Digital explains how a branding campaign can continue to drive sales for the brand well after the media spends have been paused

‘DISHWASHERS ARE IDEAL FOR AN INDIAN KITCHEN’

‘COVID BOOST TO WELLNESS CATEGORY’

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Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding