neeta nair STORIES

Cover Story
ADS THAT MADE IT BIG IN 2018
BY SAMARPITA BANERJEE (WITH INPUTS FROM NEETA NAIR BY CHRISTINA MONIZ AND MISBAAH MANSURI)
Cover Story
THE NON-METRO WAVE
BY NEETA NAIR
Cover Story
THE POLL PULL
BY NEETA NAIR
Talking Point
‘COLLECTIVE’LY ROOTING FOR CHANGE
BY NEETA NAIR
CMO File
AXIS MUTUAL FUND TAKES A ‘RESPONSIBLE’ APPROACH
BY NEETA NAIR
Cover Story
WILL COMPANIES FIGHT FOR #METOO SURVIVORS?
BY NEETA NAIR & SAMARPITA BANERJEE
CMO File
AMAZON’S BIG FIGHT AGAINST ‘BUDGET’
BY NEETA NAIR
Spotlight
‘NO DIGITAL RADIO STATION CAN MATCH RADIO’S UNPREDICTABILITY’
BY NEETA NAIR
CMO File
BETTING BIG ON VOLTAS BEKO
BY NEETA NAIR
Cover Story
WHO ARE PR FIRMS RACING WITH?
BY NEETA NAIR
CMO File
BANKING ON ZER0FAT TO FOCUS ON FITNESS
BY NEETA NAIR
CMO File
CHARTING THE KIA STRATEGY
BY NEETA NAIR
Interview
WHEN TEAM OGILVY TOOK 10,000 PICTURES FOR A 1.5 MINUTE MP TOURISM FILM
BY NEETA NAIR
Cover Story
FAKING NEWS, AND HOW BRANDS ARE TACKLING IT
BY NEETA NAIR & SAMARPITA BANERJEE
Interview
A FRESH APPROACH TO PERFETTI VAN MELLE
BY NEETA NAIR

TOP STORY

INSIDE THE ALL-NEW, REVAMPED CLUB FM

Mathrubhumi Group’s Club FM has revived its strategy, logo and appointed a new brand ambassador, Tovino Thomas to engage with evolving radio listeners

FUTURE GENERALI: STEERING THE NARRATIVE ON MENTAL HEALTH

IPL MUST BE SEEN AS AN INVESTMENT WITH A BROADER MEDIA STRATEGY: ANIL VISWANATHAN

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Tarun Menon of Urban Company talks about the brand's #WearASmile initiative