mitaksh jain STORIES

CMO Interview
FUTURE GENERALI: STEERING THE NARRATIVE ON MENTAL HEALTH
BY Mitaksh Jain
Creative Zone
LATEST AD CAMPAIGNS
BY Mitaksh Jain
Talking Point
HOW TATA MOTORS IS REVVING UP FOR 2021
BY Mitaksh Jain
Creative Zone
LATEST AD CAMPAIGNS
BY Mitaksh Jain
CMO Interview
HAVMOR: CRAFTING A SWEETER DEAL FOR CONSUMERS
BY Mitaksh Jain
Creative Zone
LATEST AD CAMPAIGNS
BY Mitaksh Jain
CMO Interview
EMPOWERING WOMEN IN MATCH-MAKING
BY Mitaksh Jain
Interview
TELLING THE DOLBY STORY
BY Mitaksh Jain
Interview
REVITALIZING BROKERAGE IN INDIA
BY Mitaksh Jain
Interview
MAKING AN OUTDOOR SPLASH WITH KOTAK
BY Mitaksh Jain
Interview
MARS PETCARE: PURRING ITS WAY INTO NEW CATEGORIES
BY Mitaksh Jain
Talking Point
THE NEW ORIGINAL INDIAN FLAVOURS FROM DISCOVERY+
BY Mitaksh Jain
CMO Interview
HRX: DRIVING GROWTH WITH REAL CONSUMER STORIES
BY Mitaksh Jain
Spotlight
DOES GOOD CONTENT NEED GOOD MARKETING?
BY Mitaksh Jain
Interview
HOW ZEE5 IS CREATING A GLOBAL MELTING POT FOR CONTENT
BY Mitaksh Jain

TOP STORY

INSIDE THE ALL-NEW, REVAMPED CLUB FM

Mathrubhumi Group’s Club FM has revived its strategy, logo and appointed a new brand ambassador, Tovino Thomas to engage with evolving radio listeners

FUTURE GENERALI: STEERING THE NARRATIVE ON MENTAL HEALTH

IPL MUST BE SEEN AS AN INVESTMENT WITH A BROADER MEDIA STRATEGY: ANIL VISWANATHAN

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Tarun Menon of Urban Company talks about the brand's #WearASmile initiative