Cover Story

WHY PRINT IS GOING STRONG

BY DIPALI BANKA (With inputs from Christina Moniz BY Beryl Menezes BY Neethu Mohan BY Ruhail Amin BY Anam Khan and Apeksha Mishra)

Cover Story

PITCH AGAINST DISCOUNTS: WILL IT WORK?

BY DIPALI BANKA

CMO File

SYSKA ADDS TO ITS POWER

BY DIPALI BANKA

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TVS MOTOR COMPANY RIDES FOR THE REAL STARS

BY DIPALI BANKA

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HOW SKECHERS IS PICKING UP PACE IN INDIA

BY DIPALI BANKA

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HP INDIA MOVES TOWARDS PERSONALIZATION

BY DIPALI BANKA