christina moniz STORIES

Spotlight
ZEE5: ON A MISSION OF PERSONALISATION
BY CHRISTINA MONIZ
CMO File
EYEING A LARGER SLICE OF THE CHEESE PIE
BY CHRISTINA MONIZ
Spotlight
HELPING ADVERTISERS OPTIMISE THEIR MEDIA SPENDS
BY CHRISTINA MONIZ
CMO File
INSIDE MARICO’S WELL-OILED LEADERSHIP STRATEGY
BY CHRISTINA MONIZ
Talking Point
MAHINDRA’S CAMPAIGN WILL NUTURE PEOPLE’S CURIOSITY: NAYER
BY CHRISTINA MONIZ
Spotlight
LAKME SALONS: MAKING CONSUMERS RUNWAY-READY
BY CHRISTINA MONIZ
Cover Story
SUMMER OF 2019: A SCORCHER FOR BRANDS
BY CHRISTINA MONIZ AND BERYL MENEZES
CMO File
BISLERI: USING BOTTLES TO DRIVE POSITIVE CHANGE
BY CHRISTINA MONIZ
CMO File
60% OF OUR CUSTOMERS ARE MILLENNIALS: AALOK BHAN
BY CHRISTINA MONIZ
Cover Story
LESSONS FROM THE GROUND
BY NEETA NAIR BY CHRISTINA MONIZ & SAMARPITA BANERJEE
CMO File
PARLE AGRO: FOCUS ON HYPER-LOCALISATION
BY CHRISTINA MONIZ
Interview
PUTTING COLLABORATIVE CONTENT IN MOTION
BY CHRISTINA MONIZ
CMO File
PUTTING A CREATIVE SPIN ON STREET STYLE
BY CHRISTINA MONIZ
CMO File
DRIVING A CASHLESS AGENDA
BY CHRISTINA MONIZ
Cover Story
WHERE YOUNG MENTORS RULE
BY BY BERYL MENEZES (With inputs from CHRISTINA MONIZ)

TOP STORY

PRINT: SET FOR AN APRIL REVIVAL DESPITE IMPACTED CIRCULATION

Halt of printing due to lockdown has revenue implications, but print players hope new financial year will bring new advertising budgets

TV: LOCKDOWN SEES 8% JUMP IN VIEWERSHIP

HOW INDIA’S M&E INDUSTRY IS COPING WITH THE ONGOING COVID-19 LOCKDOWN

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