arpita mukherjee STORIES

Cover Story
PLAYING TO THE NICHE GALLERY
BY Arpita Mukherjee
Talking Point
OUR IDEA IS TO BUILD A SPORTS COMMUNITY IN INDIA: NEVILLE BASTAWALLA
BY Arpita Mukherjee
Interview
Massification is the way forward, says Neville Bastawalla of SPNI
BY Arpita Mukherjee
Talking Point
ONLY HAVING A SHOW CONVERSATION DOES NOT BUILD A BRAND: NAVIN SHENOY
BY Arpita Mukherjee
Talking Point
OUR FOCUS IS ON BUILDING INTERESTING STORIES: GAURAV BANERJEE
BY Arpita Mukherjee
Cover Story
GROWTH FLATLINES: WHEN WILL IT REVIVE?
BY Arpita Mukherjee
Spotlight
SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee
Cover Story
TV: TIME WELL SPENT
BY Arpita Mukherjee
Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
BY Arpita Mukherjee
Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
BY Arpita Mukherjee
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
BY Arpita Mukherjee
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

TOP STORY

WHO WILL BE IN IMPACT’S TOP 30 UNDER 30 THIS YEAR?

A high-powered jury led by Avinash Pandey, CEO, ABP Network is set to finalise the 30 achievers in media and advertising for the property’s eighth edition

‘PLAYING IT FORWARD’ WITH MATTEL

JIOSAAVN: BECOMING THE SOUNDTRACK TO CONSUMERS’ LIVES

NEWS LETTER

Subscribe for our news letter

E - PAPER

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • TOP 50 MOST INFLUENTIAL WOMEN

  • TOP 30 UNDER 30

VIDEO GALLERY VIEW MORE

What the future holds for the Indian media Industry?