arpita mukherjee STORIES

Talking Point
OUR IDEA IS TO BUILD A SPORTS COMMUNITY IN INDIA: NEVILLE BASTAWALLA
BY Arpita Mukherjee
Interview
Massification is the way forward, says Neville Bastawalla of SPNI
BY Arpita Mukherjee
Talking Point
ONLY HAVING A SHOW CONVERSATION DOES NOT BUILD A BRAND: NAVIN SHENOY
BY Arpita Mukherjee
Talking Point
OUR FOCUS IS ON BUILDING INTERESTING STORIES: GAURAV BANERJEE
BY Arpita Mukherjee
Cover Story
GROWTH FLATLINES: WHEN WILL IT REVIVE?
BY Arpita Mukherjee
Spotlight
SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee
Cover Story
TV: TIME WELL SPENT
BY Arpita Mukherjee
Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
BY Arpita Mukherjee
Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
BY Arpita Mukherjee
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
BY Arpita Mukherjee
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

TOP STORY

LIVSPACE: DESIGNING A CATEGORY

Kartikeya Bhandari, CMO, Livspace, explains how is the brand is working towards defining the home design and renovation category through content marketing

WILL DIGITAL INDIA CELEBRATE VERNACULAR DIVERSITY?

FEMINA RESEARCH REPORT: TELLING BRANDS ALL THEY NEED TO KNOW ABOUT WOMEN

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VIDEO GALLERY VIEW MORE

Shivam Ranjan, Marketing Head of Motorola Mobility talks about the marketing efforts of the brand