arpita mukherjee STORIES

arpita mukherjee

JATIN MODI

arpita.mukherjee@exchange4media.com

JATIN MODI

Arpita Mukherjee

Cover Story
PLAYING TO THE NICHE GALLERY
BY Arpita Mukherjee
Talking Point
OUR IDEA IS TO BUILD A SPORTS COMMUNITY IN INDIA: NEVILLE BASTAWALLA
BY Arpita Mukherjee
Interview
Massification is the way forward, says Neville Bastawalla of SPNI
BY Arpita Mukherjee
Talking Point
ONLY HAVING A SHOW CONVERSATION DOES NOT BUILD A BRAND: NAVIN SHENOY
BY Arpita Mukherjee
Talking Point
OUR FOCUS IS ON BUILDING INTERESTING STORIES: GAURAV BANERJEE
BY Arpita Mukherjee
Cover Story
GROWTH FLATLINES: WHEN WILL IT REVIVE?
BY Arpita Mukherjee
Spotlight
SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee
Cover Story
TV: TIME WELL SPENT
BY Arpita Mukherjee
Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
BY Arpita Mukherjee
Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
BY Arpita Mukherjee
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
BY Arpita Mukherjee
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

TOP STORY

‘EVERY ONE CAN BENEFIT FROM BRANDING’

Shradha Agarwal, COO and Strategy Head, Grapes Digital explains how a branding campaign can continue to drive sales for the brand well after the media spends have been paused

‘DISHWASHERS ARE IDEAL FOR AN INDIAN KITCHEN’

‘COVID BOOST TO WELLNESS CATEGORY’

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VIDEO GALLERY VIEW MORE

Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding