arpita mukherjee STORIES

Talking Point
ONLY HAVING A SHOW CONVERSATION DOES NOT BUILD A BRAND: NAVIN SHENOY
BY Arpita Mukherjee
Talking Point
OUR FOCUS IS ON BUILDING INTERESTING STORIES: GAURAV BANERJEE
BY Arpita Mukherjee
Cover Story
GROWTH FLATLINES: WHEN WILL IT REVIVE?
BY Arpita Mukherjee
Spotlight
SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee
Cover Story
TV: TIME WELL SPENT
BY Arpita Mukherjee
Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
BY Arpita Mukherjee
Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
BY Arpita Mukherjee
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
BY Arpita Mukherjee
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

TOP STORY

ONLY HAVING A SHOW CONVERSATION DOES NOT BUILD A BRAND: NAVIN SHENOY

Navin Shenoy, Head Marketing, Youth, Music and English Entertainment, Viacom18, talks about MTV’s evolution over the years and how it continues to remain relevant to the youth today

CANNES LIONS 2020: SONAL DABRAL TO HEAD DIRECT LIONS JURY

‘NOT JUST A MEDIA PLAN, HAVAS IS LOOKING TO BUILD A MEDIA EXPERIENCE FOR CLIENTS’

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Peter Mears, Global CEO, Havas Media Group talks about acquisition plans and growth strategy