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Where business meets creativity: Ex-BFSI journalist at The Economic Times, now a brand storyteller, exploring the dynamic world of marketing and advertising. Dedicated to crafting compelling narratives and analysing industry trends, fueled by a passion for innovative advertising and creative expression.
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Yamaha: Racing Ahead
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
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