ZOMATO AND SCOOPWHOOP PARTNER FOR EXTREME FOOD SHOW ‘EAT LIKE A GIRL’
For a long time, the likes of Anthony Bourdain, Vir Sanghvi, Vikas Khanna and Rocky and Mayur have dominated the world of the travel food-show genre. While they varied in age, height and swagger, they were all men. Women so far have been out of the travel food-show genre until now. Enter Tenzing Wang Bhutia and Zomato Originals’ new show Eat Like a Girl. Produced by ScoopWhoop, the show sends Bhutia across the country to eat some of the most unusual food India has to offer. All of 21 years of age, Bhutia displays an irreverence that is reflective of a generational shift in the media landscape. The show is not for the faint of heart given that she eat hearts, livers, kidneys, goat heads, snails, blood sausages, fried blood and tongues (plural, not singular, because she eats more than one). As Bhutia travels to eight cities around India, the show is likely to make viewers cringe but it is guaranteed to be gripping and pushes the boundaries of the travel food show genre in India. Durga Raghunath, Senior Vice President, Growth, Zomato says, “Food in India is as diverse as this country. From Coimbatore to Guwahati to Lucknow to Goa different communities have different appetites and traditions. In Tenzing we found a myth-breaker with the perfect spirit of fun, experimentation and voice to take on challenges few would". Sattvik Mishra, CEO, ScoopWhoop spoke about the concept behind this show: “ScoopWhoop is constantly pushing boundaries when it comes to creating content for young Indians. With Eat Like a Girl, the idea was to showcase how Indian food can be more than just comforting; it can also be exciting and edgy. In a food-show universe dominated by adventurous men, we thought it was about time a girl showed up and shared her unique experience of seeking out and eating extreme food in India”. The first four episodes of the eight-part series have gone live on the Zomato app and the subsequent four episodes are to be released shortly.
Tags : IMPACT ZOMATO SCOOPWHOOP FOOD SHOW ‘EAT LIKE A GIRL’ Tenzing Wan Bhutia Anthony Bourdain Vir Sanghvi Rocky and Mayur Durga Raghunath Sattvik Mishra