IMPACT CELEBRATES ITS 20TH ANNIVERSARY
Over the last twenty years, a lot has changed. Our playlists have moved from walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and the doom-scrollers have replaced leisurely readers. But what remains constant is the prominence of the advertising and marketing industry across these mediums. And how IMPACT has been supporting the giants from this industry to make calculated moves, follow trends, and staying in tune with the ever-evolving landscape. As we turn 20, we take time to celebrate some of the most inspiring, interesting, and breaking stories our editorial team has curated over the past two decades.
This week, we are featuring a throwback - Cannes Lions 2006. Get a glimpse of the Kurkure ‘Firestarter’ campaign created by JWT. The campaign picked a Gold Promo Lion in the inaugural year of the category. We are also featuring industry voices from 2004, discussing how advertising was the ‘most fun’ profession to be in.