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As the country prepares for an extended lockdown after April 15, here’s a look at how brands, media companies and agencies are loosening their purse strings and continuing to reach out to consumers, the underprivileged and those at the frontline of fighting the pandemic

HUL has collaborated with the United Nations Children’s Fund (UNICEF) to undertake a mass communication campaign, and to empower the general public against COVID-19. The campaign brings together HUL’s scale and marketing expertise and the technical knowledge of UNICEF to create communication that can help people stay safe during the pandemic.

PepsiCo India, along with the company’s philanthropic arm, the PepsiCo Foundation, has committed to provide over 5 million meals to support families impacted by the COVID-19 outbreak. This initiative is part of PepsiCo’s #GiveMealsGiveHope global programme.

The INOX Group has committed Rs 5 crore towards various relief measures – Rs 2 crore to the PM CARES Fund, Rs 2 crore to the State governments, armed forces, police and local authorities. The company has also pledged Rs 1 crore for PPE and meals for stranded workers.

ITC is providing meals, food products and hygiene essentials to the needy across 17 States. ITC Grand Central in Mumbai also made arrangements to deliver meals to doctors in MG Hospital and Kasturba Hospital.

SUN TV Group has donated Rs 10 crore to COVID-19 relief funds. In addition, the employees of Sun TV and other affiliated Group companies numbering more than 6,000 will also contribute one day’s salary.

myUpchar, a health information platform, has begun providing hospital supplies for health workers across Tier II and Tier III cities, including complete PPE kits, infrared thermometer and alcohol rub.

Sony Pictures Networks India (SPNI) has committed a fund of Rs 100 million to support daily wage workers in the media & entertainment industry.

Nippon Paint (India) Private Limited (Decorative Division) is taking relief measures to help close to 2,000 painter partners whose daily income is affected due to the impact of COVID-19.

Chqbook.com, a new age fintech start-up backed by Harsha Bhogle and Aavishkar Capital, has partnered with DayToDay Health to launch the ‘COVID–19 (Coronavirus) Self Checker’ – an online self-assessment tool. The tool has been developed on the basis of guidelines from the WHO, MOHFW, AIIMS-New Delhi and others.

On Twitter, A Velumani, CMD and CEO of Thyrocare, said that the cost for door-to-door sample collection for COVID-19 tests will stand at Rs 3,500 and Rs 2,500 for testing at his facilities

In order to provide a solution for shipping needs during these difficult times, Blue Dart Express has reduced its retail tariff prices by 25%. The service will continue to remain operational during the lockdown enabling essential shipments, medical equipment and pharmaceutical products to reach hospitals and medical institutions in a timely manner.

Adfactors PR has donated Rs 50 lakh to support India’s fight against COVID-19, which will go towards the PM-CARES Fund.

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Tags : Christina Moniz Brands HUL PepsiCo INOX Britannia myUpchar Thyrocare Corporate