OMD retains media duties of Beiersdorf
Global skincare giant Beiersdorf has retained OMD as its media agency of record, highly-placed sources have shared with exchange4media. As such, the marketing performance company will continue managing the CPG conglomerate’s full media brief, covering online and offline media strategy, planning and buying. The development comes after a competitive pitch. exchange4media reached out to OMD and Beiersdorf for their comments but neither responded by the time of filing this story. Beiersdorf is an international skincare company with globally leading brands such as Nivea, Nivea Men and Elastoplast. It has been a partner of OMD overall for over 16 years. Earlier this year too, the brand had not only reappointed OMD as its media agency of record in Indonesia, Malaysia, Philippines, Singapore and Thailand but also added Vietnam and Cambodia to its remit.