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Asia Cup Breaks All Records on Television

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The kick off to the much-awaited Asia Cup 2022 gave every cricket enthusiast something to go to town with. On August 28th, 2022, cheers echoed from every other household where fans had gathered in front of their TV screens to see the epic clash between India and Pakistan, being aired on Star Sports who are the official broadcasters of Asia Cup 2022.

He goes on to add, “The popularity of cricket in India across any format at all, be it Test, ODI & T20 was never a question. It is evident with the number of cricketing days in a year, that most seasons have very limited and short breaks between the events. Asia Cup is also being played after a long hiatus between the two arch-rival teams India & Pakistan, therefore many more viewers are going to tune in.”

Elaborating on that Navin Khemka, CEO, South Asia, Mediacom says, “This was expected given the timing and the stature of the match. The popularity / rating of a match is dependent on a host of factors – teams playing, match timing, day of the week and team composition. This can give us a good indicator of what to expect. As the game is unpredictable, rating will also depend on the following during the live match: Competitiveness, scores etc. I think all these variables worked in favour of this match and we saw such high ratings.”

The first game between India and Pakistan delivered a massive 25% growth over the previous clash in the Asia Cup. The competitive energy transcends the stadium, to the TV screens and into the living room of every cricket fan, where everyone has an opinion on a shot played, on the stance taken etc. This sets up well for the upcoming festive cricket season on television with the T20 World Cup slated to begin on 16th October.

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Tags : #cricket #AsiaCup #IndPak #IndiavsPakistan #televisionviewing