‘Not All Work Is Right For Awards’
Kate Stanners, the Chairperson and Global CCO of Saatchi and Saatchi, who is currently attending the Cannes Lions International Festival of Creativity told Neeta Nair, Editor, Impact about the fantastic work the agency is showcasing at Cannes this year. Coming from the triumphant ‘Monday’ Working With Cancer Pledge campaign that won them a Grand Prix last year, this year Stanners says she is excited about the work for Toyota and Tide in the USA, EE in London, and others from Dubai, Germany, and New Zealand. Speaking about the quality of campaigns at Cannes Lions this year, she commended Leo Burnett India’s Gatorade ‘Turf Finder.’ Speaking about the campaign she mentioned, “I think that is a fabulous piece.” When asked about Cannes Lions 2024, and how it stands out from its previous editions, she said, “It is as much about what is going on in the Palais as what’s going on outside the Palais. You get a real feeling here of the resurgence of media, and you are also getting a lot of more platforms.” She went on to say that this year, the event is more actively involved in creative discussions than the previous years. When prodded about Saatchi and Saatchi India missing in action at the Cannes Lions 2024, Stanners said, “Last year there were some fantastic works, particularly in film, and we were so excited that it was shortlisted and got recognised. It really was exceptional work. There is really interesting work coming through, but as always, you build into the right time for the impact. So, we felt some of the entries weren’t ready.” She further mentioned that not all work is right for awards, but it does not mean that is not great work.
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