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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY NEETA NAIR

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As a German brand, it is great to witness the support that this campaign has received from Germany so far, with more and more people joining in the cheer. With Thomas Muller catalyzing the #GermanyCheersForIndia movement, we aim to celebrate and bring together sportsman spirit all over.

BISHWAJEET SAMAL
Head of Marketing, Volkswagen Passenger Cars
Women face many hurdles when they step out to find a home on rent. As a brand that makes moving easy we wanted to be encouraging of women making the move. So instead of labouring the hurdles and issues they already face, we wanted to communicate a more encouraging perspective in a non-preachy manner.

NILAY MOONJE
Group Creative Director, Ogilvy Bangalore


Cricket over the years has grown to be a very important game for the nation. Most bonding amongst employees happen over runs and wickets during office hours at important tournaments like the ‘World Cup’. We are thrilled to introduce and support a campaign which brings the world a step closer during office hours.

ALISHA MALIK
VP, Marketing, Metro Brands, Ltd
The campaign addresses the child who wants to fill his days with as much activity as possible. Letting the child know that his mischief is tolerated and also encouraged is the direction we’ve decided on. In other words, Parle Magix speaks directly to the child saying that ‘we let you decide what you would rather do’.

VINOD KUNJ
Partner & CCO, Thought Blurb

The act of splitting open the biscuit and licking the cream is the way most children eat cream filled biscuits. So we decided to turn the act of eating the biscuit into a form of play. In fact, with a multi-media campaign we hope to establish eating Magix as a fun exercise in making the right decision.

MAYANK SHAH
Senior Category Head, ParleProducts

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