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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY Beryl Menezes

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For any telecom service provider, network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. The #StrongerEveryHour campaign finely captures the essence of providing a seamless network experience.

SASHI SHANKAR
Chief Marketing Officer, Vodafone Idea Limited
The word ‘claim’ has become synonymous with ‘unsure’ – that is the default thinking in consumers’ minds today. The films are conceived to disrupt that thinking in a very quirky, yet relatable manner, while associating the brand with the magical word that consumers want to hear – ‘milega’.

RAMAN R.S. MINHAS
Group Creative Director, PointNine Lintas, Mumbai


Weddings are not just about the meeting of two hearts, but the meeting of the minds and hearts of two families. And there is nothing that joins hearts faster than songs. The current campaign pitches Carvaan as the perfect reciprocal gift amongst families for the wedding season.

VIKRAM MEHRA
Managing Director, Saregama India
This story is based on a small act of goodness done instinctively by Anushka that has a huge impact. The insight comes from how we react when we see someone in trouble. A person who is naturally kind-hearted will automatically reach out to help, without a second thought.

RISHI UPADHYAY
Creative Director, L&K Saatchi and Saatchi

This new TVC has a touching story, coupled with delightful execution. The philosophy of goodness has in fact, become an essential part of the brand’s identity. We are happy to associate with Anushka Sharma, who has surpassed her area of talent and has progressed to uphold philanthropic causes.

RAJEEV JAIN
Vice President, Marketing, DSL

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