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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY Beryl Menezes

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Keeping in mind the rising preference for natural and herbal skin care products, we have designed this unique product for superior winter care with the natural goodness of milk and saffron. Both these ingredients are known and proven to be highly beneficial and efficacious for skin care. We believe consumers who use it will be delighted with the experience.

PRITI A. SUREKA
Director, Emami
As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people’s lives and hearts.

PRATEEK SRIVASTAVA
Founder, Chapter Five


The campaign highlights the Gripp X3 tyre with dual compound technology that provides a grip as good as a new tyre even when the tyres become old, thereby allowing the rider to ride tension free. Furthermore, this launch of CEAT Gripp X3 delivers on our vision of Making Mobility Safer and Smarter, every day.

NITISH BAJAJ
Senior VP, Marketing, CEAT
The Philips Ceiling Secure downlighter addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.

NAVEEN GAUR
Chief Operating Officer, Lowe Lintas

Downlights is a growing category in the Home Lighting segment and our new product CeilingSecure tackles a key problem faced by consumers while installing and replacing downlights – that of chipped false ceiling. The creative execution is a quirky take on a typical consumer’s slice of life.

IPSHITA CHOWDHURY
Director – Marketing, Signify

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