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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY Beryl Menezes

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We are proud to be celebrating our 75th anniversary this year, and the new TVC attempts to showcase our multi-faceted identity. The ad conveys, in a subtle yet evocative manner, that our pedigree over the decades has been built due to the trust that our customers have in us, and a promise to keep reinventing ourselves as we move forward towards our centennial year.

B THIAGARAJAN
Joint Managing Director, Blue Star
The one line brief was to come up with an innovative campaign that shows the comfort and reassurance that Croma provides its customers with their Assured Lifetime Service promise. We haven’t just put a face to the promise, we have given it a cool, fun personality, as well.

KS CHAX
Chief Creative Officer, Tidal7


In a cricket-obsessed country like India, every cricket fan feels he or she is an expert. Dream11 provides users a unique opportunity to use their sports knowledge, expertise and skill much like the players on the field - the #KheloDimaagSe campaign communicates this unique aspect of Dream11.

VIKRANT MUDALIAR
Chief Marketing Officer, Dream11
The film revolves around an endearing precocious little girl as she truly represents today’s kids who love technology, are always a few steps ahead of the rest of us and never hold back from making that known.

RAJ KAMBLE
Founder and CCO, Famous Innovations

The new Haier Easy Connect LED TV series is an innovative solution designed for customers who don’t want any technology hassles with internet connectivity when it comes to entertainment. The TVC is created to shape a stronger connect with users and build a strong brand recall at the same time.

ERIC BRAGANZA
President, Haier India

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