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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY Beryl Menezes

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We want to appeal to modern, young urban families. We know that decisionmaking has become more democratised in these families and relationships within the family members have become more friendly, equal and with a lightness of touch. We wanted to appeal to these sensibilities, but marry these insights with the core message of superior functional performance of our products.

APARNA DESHMUKH
Senior Director Marketing, Lixil South Asia
The core idea was to depict a day in Jacqueline’s life where Nova lens and sunglasses are present in every occasion. It not only gives her a clear vision but also adds to her fashion quotient. This is the promise of the brand for its users.

NILANJAN DASGUPTA
EVP & ECD, Rediffusion


With the new corporate TVC #PeopleAddColour, our core objective is to recapture the essence of how people who live under the same roof bring colour to each other’s lives, while highlighting the emotional equity a home holds.

AMIT SYNGLE
COO, Asian Paints Limited
This new Maggi Special Masala launch gave us the perfect platform to pay tribute to the rich spice tradition of India and it took a brave client to break the format of food advertising and go on this journey with us and also allow us to add one very special ingredient - Mr Naseeruddin Shah’s voice!

SHEFALI TAKALKAR
Creative Head - BBH Content Studio

The new Maggi Special Masala Noodles perfectly highlights the richness of Indian spices and herbs, with ingredients that consumers would know and find in their kitchen cupboards. We feel that this ad campaign perfectly captures the exact essence of the idea behind the product.

MAARTEN GERAETS
General Manager, Foods, Nestlé India

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