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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY Beryl Menezes

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At Abbott, we want to help people live the best life with good health. After talking to doctors and consumers in India, we realized that people have multiple opinions on how to treat hyperacidity. Our new campaign for Digene reminds people to only trust their doctor.

AMBATI VENU
Managing Director, Abbott India
This campaign on our two-wheeler radials is targeted towards those biking enthusiasts who like to ride carefree on their high-performance bikes, and would enjoy the cutting-edge technology of Apollo Alpha. Our brief to the agency was to convey Apollo as a big technology brand, which has category-leading products in its portfolio.

SATISH SHARMA
President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres
I saw this brief as an opportunity for Santoor Gold to encourage today’s woman to go out there and shine. We used the Taj Mahal as a metaphor to say that no matter the pollution, your inherent beauty is timeless. The line ‘Ab Chupna Nahi Chamakna Hai’ made the idea stick and come alive at the same time.

SONIA BHATNAGAR
Sr. VP & Executive Creative Director, ADK Fortune Communications


CLIQ is a perfect blend of practicality, versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is now becoming a consideration for rural motorcycle buyers.

YADVINDER SINGH GULERIA
Senior Vice President, Sales & Marketing, Honda Motorcycle and Scooter India

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