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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY Beryl Menezes

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Our Raksha Bandhan TVC, in a heart-warming set up, highlights the innocent brother-sister relationship and how a pack of Cadbury Celebrations brings them closer than ever to each other. Linking in with the recently launched Cadbury Dairy Milk Generosity Campaign, this Rakhi commercial also brings alive the acts of generosity that makes our festivals full of warmth and renewed good feelings.

ANIL VISWANATHAN
Director - Marketing (Chocolates), Mondelez India
Our desire was to bring to life the fact that whatever women do, they do it in their own unique way. Their strengths and personalities are what they bring to the table. To sum it all up, all we wanted to highlight women in action. That’s where the idea of ‘Me In Action’ came from.

ARUN IYER
Chairman & Chief Creative Officer, Lowe Lintas


This campaign highlights the aspirations and ever-growing progress of Indians. It further embellishes the INDIA bole YES! positioning of the brand, which is a salute to the indomitable spirit of the people of our nation. Through this 360 degree campaign, we aim to highlight YES BANK’s role as a trusted partner in this journey.

RAJAT MEHTA
Senior President & Head – Retail Marketing and Brand Management, Yes Bank
The opportunity in the category is immense, as for decades there hasn’t been edible oil-related ‘new news’. ‘Har Niwala Andar Se Tough banane Wala’ targets the progressive homemaker looking to give the best protection to her child and this delivered through oil; something which a child consumes three times a day, is refreshingly new news for mothers.

NAVIN TALREJA
Founding Partner, The Womb

We at Sunny, believe that right nourishment for children from an early age is critical for their healthy future. Sunny Oil enables the modern day mothers to provide their children a balanced proportion of nutritive elements. The benefit of ‘Fight-OMins’ that the oil offers helps in lending credibility to the Sunny promise.

PRASHANT SARWADE
Head of Marketing, Frigorifico Allana

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