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SHOWCASE OF THE LATEST AD CAMPAIGNS

BY Beryl Menezes

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We understand parents want their children to be healthy so they don’t miss school or play time. Changing seasons often lead to a higher risk of infections, especially in children with low immunity. Through this TVC, we highlight how PediaSure meets the needs of a child’s complete nutrition, providing support for immunity and growth.

AMAL KELSHIKAR
MD & GM – India Region for Abbott’s nutrition business
We see Pizza Hut as quiet, confident and self-assured brand, a personality type that is perfectly matched with that of Abhay Deol’s. He is cool, he speaks the language and you just know by looking at him that he will never settle when it comes to pizza. Hopefully, our new campaign will get folks to switch.

AJAY GAHLAUT
Deputy CCO – Ogilvy India / CCO – Ogilvy – North


Through this TVC we want to communicate that as your friend, Nicotex is here to support your willpower by helping you control the urge to smoke and thus help you quit smoking. Our main aim is to educate consumers as to how Nicotex is able to support their willpower by calling out the working action of the product.

ANSHUL MISHRA
Category Director, Cipla Health
To bring Alpenliebe Juzt Jelly’s shapes alive, we created a world where these shapes, in addition to being irresistible, also have a mind of their own. In this film, the bottles and the bears try to outsmart each other for their survival in the fun-loving family. We are optimistic about this campaign, and want to take this banterbaazi forward.

KAPIL BATRA
Creative head, McCann Delhi

At Perfetti, we are constantly reminding ourselves of our mission -‘Always innovating what confectionary can do’. This is evident not just in our product innovations, but also in terms of our target audience. With this TVC, we wanted to reach out to kids in lively, cute manner and also to the entire family to promote shared consumption of jellies.

ROHIT KAPOOR
Director Marketing of Perfetti Van Melle India

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