RAD ADS OF THE WEEK
AGENCY “Cricket and investments fall in the same ballpark as both involve strategic planning and decision-making. Considering the brand’s core purpose of instilling financial confidence in investors, we felt it would be a great opportunity to help people understand the importance of ‘Playing it Right’ regarding their investments.” CLIENT “The #PlayItRight campaign is a perfect example of how SBI Securities makes investment knowledge accessible and relatable to young investors. By joining the dots between cricket and smart investing, we hope to empower the GenZ and Millennial audience to make informed financial decisions.” AGENCY “Our latest 3-film campaign strives to reiterate Visa’s commitment to empower their consumers to make everyday transactions safe. Each film shows a slice-of-life moment where one would make a Digital payment, reiterating how using Visa can make a difference in securing your payments and hard-earned money.” CLIENT “Visa believes in empowering consumers with its reliable and secure payment network, enabling them to focus on what truly counts – creating meaningful memories for life. Through our ‘Pay Safe Everyday with Visa’ campaign, we are deepening our emotional connection with cardholders and highlighting how important it is for every digital transaction to be safe.” AGENCY “At Spring, we build for the long term with our skin-in-the-game approach. So as brand custodians of Niyo, this brand revamp was conceptualised holistically at a strategy, design, and creative communications level. The new campaign aims to usher in a new era of travel, far from the archaic and cumbersome options available to us.” CLIENT “With Niyo stepping into the travel fintech business, it was important for us to have a new brand positioning, and an overarching thought that defines the brand’s purpose and future. Niyo has been at the forefront of reimagining travel solutions powered by fintech, be it the zero forex markup feature or the international lounge access.” AGENCY “Advertising today is trying too hard to blend in with reality. But the majority of India doesn’t need advertising to make sense. They must be entertained, which is a better way to build top-of-mind recall value. That is exactly what we did with this film.” CLIENT “Our newly launched product is first-of-its-kind, so we wanted to communicate about it in a truly unique manner. Our campaign is a light-hearted take on how the Technic Grid mattress with its futuristic features is here to change the way we sleep, and our brand ambassador Ranveer Singh adds perfectly to this.”
CEO, Hotstuff Medialabs
CBO, SBI Securities
National Creative Director, Leo Burnett India
Head – Marketing, India and South Asia, Visa
Creative Partner, Spring Marketing Capital
SVP, Head of Marketing, Niyo
Creative Director, Decision Pinnacle
Group CEO, Duroflex Group
Tags : #Sleepyhead #PlayItRight #Visa #Niyo