Rad Ads Of The Week!
AGENCY “The biggest challenge was to tell an interesting story with a twist in 20 seconds. That is why we thought of scripts with minimum or zero dialogue, which would establish the product positioning without impeding the pace of the storyline.” CLIENT “We have always wanted to project the brand as youthful and footloose. Which is why, we went ahead with advertising themes, locations, and cast that have the potential to grab eyeballs.” AGENCY “Bausch & Lomb has always given us the freedom to think of ideas that are a bit unexpected for a healthcare brand. This time, as the focus was more on the South market, our task was to find the perfect setting for the story that’s contextual, and remains relatable throughout the year.” CLIENT “This time, our narrative takes you to the colourful and larger-than-life world of South Indian cinema, and is a celebration of the love and admiration that the people of South India have for their Superstars.” AGENCY “When we are fully nourished, a different hunger or bhookh begins – the urge to strive and excel. We turned the concept of Hunger on its head, and came up with the campaign idea, Kuch kar dikhane ki bhookh.” CLIENT “The latest campaign effectively communicates that a convenient and nourishing breakfast option, like the Kellogg’s cereals, enriched with key essential vitamins and minerals, can fuel a child’s hunger to do well in a variety of activities through the day.” AGENCY “The right intimate wear can give women the confidence to take on any day. The campaign brings alive how each day brings the need for a different kind of confidence, and there is a Zivame for her every need.” CLIENT “Our campaign celebrates every Indian woman and her diverse everydays, from the mundane to the special, and how with the right intimate wear by her side, she can put her most confident foot forward.”
VP & Senior ECD, Wunderman Thompson, Kolkata
Executive Director, Lux Industries Ltd.
Creative Director, Kinnect
Head of Marketing, Bausch + Lomb
Chief Strategy Officer, Ogilvy India
Managing Director, Kellogg South Asia
Group Executive Creative Director, Leo Burnett, Mumbai
COO of Zivame
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