LATEST AD CAMPAIGNS
AGENCY “The campaign brings to fore the essence of the Starbucks experience, where customers are recognised personally by their names. The campaign highlights Tata Starbucks’ unique ability to create a sense of belonging for its customers while making meaningful relationships.” CLIENT “At Starbucks, we are not in the coffee business serving people, but in the people business serving coffee, nurturing the limitless possibilities of human connection every day. With the ‘It Starts With Your Name’ campaign – we hope to further drive the message of being a welcoming, inclusive brand.” AGENCY “We wanted to move away from the typical portrayal of women in the category. #AbDhoopKyaRokegi’ is an open challenge to the sun itself, and as well as to societal norms that hold women back from achieving their desires by keeping them indoors for the fear of getting tanned.” CLIENT “We at VLCC have always believed in empowering every individual to achieve their full potential and become unstoppable. This ad film featuring Sakshi, a talented runner who knows the power of sunscreen, is a reflection of our commitment to this belief.” AGENCY “Even as our task was to demonstrate the durability of the product, we wanted to do it in the most memorable way possible. We believed that the best way was through a test that the audience will not forget easily.” CLIENT “Through this campaign, Urban Ladder aims to draw attention to the durability of its furniture, and address the common concern amongst consumers for reliable and long-lasting furniture.” AGENCY “The idea was to make our product Vasy ERP, a companion to the shopkeeper and also relatable to them. We likened Vasy to Luke Skywalker from Star Wars, where with Luke, life becomes easy. There are multiple films, each showcasing the lighter side of life and demonstrating how cool Shethji has become with VasyERP.” CLIENT “We understand the retail category and the challenges that retailers face on a daily basis like no other. With this campaign, we want to reach out to retailers who want to bring a difference to their business and disrupt the category.”
Lead Advisor, Brand Marketing and Communications, Edelman
Chief Marketing Officer, Tata Starbucks
Managing Partner, Dentsu Creative India
Group CMO, VLCC
Senior National Creative Director, Wunderman Thompson India
Chief Business Officer, Urban Ladder
Group Creative Director, DDB Mudra
Founder and Director, Vasy ERP
Tags : #TataStarbucks #AbDhoopKyaRokegi #UrbanLadder #VasyERP