BRAND: SBI LIFE
CAMPAIGN: PAPA KI NAYI KAHAANI
AGENCY
“The digital film that we’ve rolled out together with SBI Life aims to inspire people who desire to bring a better balance between chasing their lifelong dreams while fulfilling personal responsibilities without compromising on either. With the right support and steadfastness, all of this is possible.”
Sahil Shah, Managing Partner, WATConsult
CLIENT
BRAND: MEESHO
CAMPAIGN: SAHI SAHI CUSTOMER, TOH BUSINESS EK NUMBER
AGENCY
“Our campaign seeks to allay the fears that every growth-oriented seller is bound to have, and convince him or her that Meesho is the right platform to connect them with customers who seek both great quality and great value.”
Pallavi Chakravarti, Creative Head-West, DDB Mudra
CLIENT
BRAND: NEUTROGENA® (JOHNSON & JOHNSON)
CAMPAIGN: UNCOMPLICATE SKINCARE
AGENCY
“The genesis of this campaign stemmed from the fact that today’s premium skincare consumer is inundated with information when it comes to finding the right product for their skin concern. This insight, was used as the hook for the creative campaign articulation.”
Akshay Gurnani, Co-Founder, Chief Executive Officer, Schbang.
CLIENT
BRAND: TAKATAK BY MOJ
CAMPAIGN: #BAAPBAAPHOTAHAI
AGENCY
“There are several traits common to Indian fathers which we can all relate to and Takatak by Moj has brilliantly brought this relatability alive in their recent Fathers’ Day campaign #BaapBaapHotaHai.”
Mehul Gupta, Co-Founder & CEO, SoCheers
CLIENT
“This campaign aims to highlight the bigger role of a father as a constant support and guiding force in our lives. Being a creator-first brand, we saw a fantastic opportunity for our creators to create witty slice-of-life content while paying a light-hearted tribute to their Super Dads.”
aParul Menghani, VP & Head of Content, TakaTak by Moj