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LATEST AD CAMPAIGNS

BY PRANAB JYOTI BHUYAN

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BRAND: CROMPTON GREAVES CONSUMER ELECTRICALS LTD.
CAMPAIGN: HOTTEST DAY MEIN BHI #JALDICOOLING

AGENCY
“The pandemic has taught us the importance of our daily heroes who struggle through calamities while we live in a world serviced by them. As north India faces a terrible heat wave, there was a need to make sure that our delivery agents are also taken care of. Crompton stepped in to create a comfort pit stop for them.”
Gour Gupta, MD Tribes Group

CLIENT


BRAND: BRAND: BURGER KING
CAMPAIGN: #EKDUMPACHAAS

AGENCY
“Typically celebs are used in a campaign holding the product in their hand and rattling off reasons to believe. But this was Burger King, and we had to do things differently. Hacking is part of the brand DNA and thus, came the idea, what if we hack Hrithik Roshan into featuring in our ads!”  
Pravin Sutar, Head of Creative, Leo Burnett Orchard

CLIENT


BRAND: BHARAT MATRIMONY
CAMPAIGN: BECHOOSY

AGENCY
“Society has always looked at finding your match as the end goal, when in fact it is the beginning of the next forty years of your life. So, it is important to choose right. But we found that when a woman exercises her choice, she gets labelled as ‘choosy’. We wanted to turn being choosy into a good thing.”
Ajeeta Bharadwaj, Chief Strategy Officer of Wondrlab

CLIENT


BRAND: THE MOMS CO
CAMPAIGN: #WHYCOMPROMISE

AGENCY
“With its new campaign, we would like The Moms Co. to become the first brand of choice for Mom and Baby backed by products that are gentle yet highly effective.”
Sukhleen Aneja, CEO, Beauty & FMCG Brands at The Good Glamm Group

CLIENT
“Over the past 5 years, The Moms Co. has become India’s go-to brand for safe and effective products and is trusted by over 2 million consumers. In this journey, we have found the perfect partner in Sonam A Kapoor.”
Malika Sadani, Founder & CEO, The Moms Co

 

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Tags : #Crompton Greaves Consumer Electricals Ltd. #Brand: Burger King #Bharat Matrimony #The Moms Co