BRAND: Mylo
Campaign: Mom CEOs
AGENCY
“I’m honored to have been a part of such a fantastic project that recognizes the importance of mothers and the roles they play in our lives.”
Arjun Kapadia
Founder of BTDT Media
CLIENT
“Moms do everything for everyone every day and deserve the CEO title before anyone. Mylo invites everyone to both acknowledge and celebrate the role of the mom as the Chief Everything Officer this Mother’s Day.”
Shaveta Gupta
Head-Content & Community, Mylo
BRAND: Slurrp Farm
Campaign: Yes Ka Time Aa Gaya
AGENCY
“In most cases, advertising tries to create a brand story. However, in this case the story already existed. While products made big claims, a reading of the fine print on the back of pack revealed the real truth.”
Rishabha Nayyar
Chief Strategy Officer, Fatmen
CLIENT
#YesKaTimeAaGaya’ is our way of telling mothers that they will always have an ally in Slurrp Farm – just like them, we’re committed to making eating healthy and joyful for their kids.
Meghana Narayan
Co-Founder and Co-CEO, Wholsum Foods Pvt Ltd.
BRAND: SBI Life
Campaign: #GuiltFreeMoms
AGENCY
Through this campaign, we want to help mothers overcome the guilt that comes from an unrealistic ideal of a perfect mom, inspire them to trust their parenting style and normalize the need of self-care.
Sahil Shah
Managing Partner, WatConsult
CLIENT
To encourage mothers to do things that make them happy, a heart-warming social experiment digital film, #GuiltFreeMoms was released. The digital film also advocates ‘balance of life’-between individual & family needs.
Ravindra Sharma
Chief of Brand, Corporate Communication & CSR, SBI Life
BRAND: Gynoveda
Campaign: #AyurvedaForHealthyPeriods
AGENCY
“We believe that ads that resonate with an individual have maximum recall value. Gynoveda’s Ayurvedic Pills are talking about a dream that most women find unachievable. We aimed to create something that struck a chord – relatibility markets itself.”
Ankita Gupta
Founder & Creative Head, Anomalous
CLIENT
“Our vision is to establish Ayurveda as the world’s first choice for women to permanently solve menstrual disorders. Gynoveda combines Ayurveda, Technology, Content and Community that makes women healthcare easy, accessible & affordable from puberty to menopause.”
Vishal Gupta
Founder & CEO, Gynoveda