BRAND: LIBAS INDIA
CAMPAIGN: #THERESALWAYSALIBAS
AGENCY
“It’s a very interesting campaign for us as it opened up an entirely new front, in terms of collaboration. It’s a super cool concept and I am very happy with the way it has come out.”
Ayyappan Raj, Co-Founder, The Script Room
CLIENT
“With our first celebrity brand campaign we wanted to create a lighthearted film which brought a fresh outlook to Indian ethnic fashion. The Script Room team has done the job in the most creative fashion with #TheresAlwaysALibas.”
Shivi Tandon, Head - Marketing, Libas
BRAND: BODDESS
CAMPAIGN: #BODDESSATEVERYAGE
AGENCY
“Boddess is a true ally to diversity, and beauty at every age. We think the universality of this experience, and the possibility of change is what makes this campaign resonate so well with our target audience.”
Manish Bhatt, CCO, August Communications
CLIENT
“With #BoddessAtEveryAge we aim to spark a conversation with every woman who has to maneuver her way through society-imposed norms of beauty and femininity and encourage them to define their own kind of beautiful.”
Sutapa Chatterjee, General Manager – Marketing Boddess [House of Beauty]
BRAND: WILD STONE CODE
CAMPAIGN: YEH TOH MEHFIL HAI
AGENCY
“For the campaign, we took cues from categories like fine whiskey. Where the celebration of the ingredients and the process borders on obsession. And that’s where this character who is obsessed about the world of perfumes came about.”
Sameer Sojwal, Creative Lead, Sideways
CLIENT
“The category today faces the challenge of building brand preference in a market wherein the male-grooming category is nascent at best. The campaign addresses this by triggering indulgent discoveries among audiences.”
Ankit Daga, Head – Business Development, McNROE
BRAND: UGAOO
CAMPAIGN: PLANTS GROW PEOPLE
AGENCY
“The concept of ‘Plants grow people’ came to us after a very deep exercise we did speaking to the team at Ugaoo, plant parents and a few influencers in the space.”
Anushka Sani, Creative Director, Thought Over Design
CLIENT
“Each one of us at Ugaoo has learned so much over our journey and that helped create a noble campaign ‘Plants Grow People,’ it resonates deeply with the brand philosophy.”
Siddhant Bhalinge, Founder, Ugaoo