BRAND: PETER ENGLAND
CAMPAIGN: BELIEF IN A NEW BEGINNING
AGENCY
“While the pandemic took away some jobs, it also presented an opportunity to pursue one’s dreams. With this campaign, we captured an honest conversation between a father and son, who aspires to grow.”
Saritha Rajagopal, Creative Director, DDB Mudra South
CLIENT
“We are thrilled to launch our new festive campaign ‘Belief in a new beginning’. The campaign portrays a new relationship between a son and his father after the father takes a small step towards understanding his son’s aspirations.”
Manish Singhai, COO, Peter England
BRAND: OLAY INDIA
CAMPAIGN: #STEMTHEGAP
AGENCY
“The fact is, the current gap between boys and girls lies not in their abilities, but in our minds. We can all play a part in narrowing this gap by being more aware and conscious of our everyday biases and societal blind spots.”
Ajay Vikram, Chief Creative Officer – Global Clients, Publicis Singapore
CLIENT
“We are delighted to have created such a heart-warming yet thought-provoking film that stitches together different everyday scenarios to highlight the underlying gender bias that prevails in our society.”
Priyali Kamath, Senior Vice President, Skin & Personal Care – Asia Pacific, Middle East & Africa, Procter & Gamble (P&G)
BRAND: AXIS MUTUAL FUND
CAMPAIGN: #ELSSHAINA
AGENCY
“Sochna Kya Hai…is in many ways a continuation of #TaxFever, and the two campaigns mirror the general public’s attitudes towards mutual funds. Sochna Kya Hai…is a commentary on the increasing confidence people seem to have on mutual funds for tax savings.”
Naila Patel, Executive Creative Director, Mirum India
CLIENT
“As money managers, it is our duty to not only educate investors about the significance of investing in quality assets over the long term but also help them grow wealth while saving on tax in an efficient manner.”
Chandresh Nigam, MD & CEO, Axis AMC