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LATEST AD CAMPAIGNS

BY Aniket Tembulkar

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BRAND: GORDON’S INDIA
CAMPAIGN: #ITS5PMSHALLWE

AGENCY
“The idea was to take the quirks and oddities of the brand’s tonality and marry it with Siddhant Chaturvedi’s fun personality, bringing out dry humour in a subtle, witty way. Through the film we wanted to inspire our audiences to create their own 5 pm ginstastic sunset moments.”
Shashwat Bhatt, Director at Elements MediaWorks

CLIENT


BRAND: MCCAIN FOODS INDIA
CAMPAIGN: JUST MCCAIN

AGENCY
“While the narrative outlines the problems you face, the visuals play out a perfect contrast as you see delicious ‘restaurant-style’ burger, made in minutes right at home.”
Abhishek Gupta, Vice-president, Adfactors PR Delhi 

CLIENT


BRAND: COTTONKING
CAMPAIGN: 100% COTTON

AGENCY
“Post-pandemic, we have taken three different approaches to communicate with CottonKing’s target audience — Brand Quality, Brand Value, and Brand Promise. We have successfully experimented with the durations of films, concepts, and the media.”
Vaibhav Pandit, Founder & Creative Director, ADbhootCreatives

 CLIENT


BRAND: POLYCAB INDIA
CAMPAIGN: DANCE OF JOY

AGENCY
“The Dance of Joy campaign with Ayushmann Khurrana breaks from the clutter and stands out capturing this joyful and happy experience of consumers through this campaign.”
Sangeetha N President & NCD, RK Swamy BBDO

CLIENT
“We believe ‘Dance of Joy’, Polycab’s master brand campaign, taps into various occasions where consumers interact with our range of products like fans, LED lights, wires and Smart Home Automation.”
Nilesh Malani, Chief Marketing Officer, Polycab India

 

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Tags : Polycab India CottonKing McCain Foods India Gordon’s India