BRAND: GORDON’S INDIA
CAMPAIGN: #ITS5PMSHALLWE
AGENCY
“The idea was to take the quirks and oddities of the brand’s tonality and marry it with Siddhant Chaturvedi’s fun personality, bringing out dry humour in a subtle, witty way. Through the film we wanted to inspire our audiences to create their own 5 pm ginstastic sunset moments.”
Shashwat Bhatt, Director at Elements MediaWorks
CLIENT
“In the era of Ginaissance, it is perfect for us to reimagine the early evening moments with Gordon’s #its5pmshallwe #SplendidSunset narratives. And Siddhant Chaturvedi effortlessly blends into the persona of the liquid, inspiring the new generation to unwind responsibly.’’
Vikram Damodaran, Chief Innovation Officer, Diageo India
BRAND: MCCAIN FOODS INDIA
CAMPAIGN: JUST MCCAIN
AGENCY
“While the narrative outlines the problems you face, the visuals play out a perfect contrast as you see delicious ‘restaurant-style’ burger, made in minutes right at home.”
Abhishek Gupta, Vice-president, Adfactors PR Delhi
CLIENT
“McCain AlooTikki and Veggie Burger Patty help our consumers make the most scrumptious burgers at home that can be customised as per the taste of every individual at home.”
Swati Jain, Head of Sales and Marketing - Retail, McCain Foods
BRAND: COTTONKING
CAMPAIGN: 100% COTTON
AGENCY
“Post-pandemic, we have taken three different approaches to communicate with CottonKing’s target audience — Brand Quality, Brand Value, and Brand Promise. We have successfully experimented with the durations of films, concepts, and the media.”
Vaibhav Pandit, Founder & Creative Director, ADbhootCreatives
CLIENT
“CottonKing has always created campaigns to promote its products. This is the first time we are communicating the brand promise, and actor Lalit Prabhakar is the right choice to communicate it in a very youthful and quirky way.”
Koushik Marathe, Director, CottonKing
BRAND: POLYCAB INDIA
CAMPAIGN: DANCE OF JOY
AGENCY
“The Dance of Joy campaign with Ayushmann Khurrana breaks from the clutter and stands out capturing this joyful and happy experience of consumers through this campaign.”
Sangeetha N President & NCD, RK Swamy BBDO
CLIENT
“We believe ‘Dance of Joy’, Polycab’s master brand campaign, taps into various occasions where consumers interact with our range of products like fans, LED lights, wires and Smart Home Automation.”
Nilesh Malani, Chief Marketing Officer, Polycab India