BRAND: INSTAX INDIA
CAMPAIGN: #CELEBRATECAPTURECHERISH
AGENCY
“While conceptualising this film, we went through many ideas – but the strongest of them was to create a story which showcases the joy and happiness that instant films and prints give an individual.”
Arjun Kartha, Director, Studio Thoda Strong
CLIENT
“Instax has been one of our most stylish and popular product offerings. With this ad campaign we wanted everyone to make Diwali a memorable one, by cherishing, capturing, and celebrating small moments.”
Arun Babu, Head of Electronic Imaging, Instax and Optical Device Divisions
BRAND: THE MAN COMPANY
CAMPAIGN: #GENTLEMANINYOU
AGENCY
“We wanted to celebrate men who don’t care about stereotypes, men who are in love with themselves in a healthy way, and how that makes them more compassionate and fun. This is an effort in that direction or just a high-five.”
Imran Shamsi, Founder, What Works
CLIENT
“This International Men’s Day, as India’s leading men’s grooming brand, we are equipped and responsible for empowering today’s men so that they can feel the best version of themselves at any given point in life.”
Hitesh Dhingra, Founder, The Man Company
BRAND: POCO INDIA
CAMPAIGN: #LIFETESTED
AGENCY
“We imagined intellectual, serious scientists sitting in their labs, testing the phone in real life conditions, and getting a little carried away while in the process. So, we created a lab, brought in scientists, and got them to not just lab-test the phones, but life-test them.”
Saritha Rajgopal, Creative Director – DDB Mudra Group
CLIENT
“What we really wanted to bring the consumer’s attention to, was the fact that this phone has gone through several rounds of rigorous testing. And that’s what speaks volumes about this campaign.”
Raghav Chitra, Marketing Lead, POCO
BRAND: AXIS BANK
CAMPAIGN: DIL SE OPEN CELEBRATIONS
AGENCY
It’s in the name – Dil Se Open Celebrations is an idea of not just celebrating but celebrating wholeheartedly. That’s what Axis Bank’s range of festive offers have been curated to deliver on.”
Amar Singh, Regional Creative Officer, Lowe Lintas
CLIENT
“Our campaign on Dil Se Open Celebrations is firmly entrenched in the cultural relevance of festivals and captures the nuance of festivals as a license to indulge and celebrate to our heart’s content.”
Anoop Manohar, Chief Marketing Officer, Axis Bank