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LATEST AD CAMPAIGNS

BY Aniket Tembulkar

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BRAND: INSTAX INDIA
CAMPAIGN: #CELEBRATECAPTURECHERISH

AGENCY
“While conceptualising this film, we went through many ideas – but the strongest of them was to create a story which showcases the joy and happiness that instant films and prints give an individual.”
Arjun Kartha, Director, Studio Thoda Strong

CLIENT


BRAND: THE MAN COMPANY
CAMPAIGN: #GENTLEMANINYOU

AGENCY
“We wanted to celebrate men who don’t care about stereotypes, men who are in love with themselves in a healthy way, and how that makes them more compassionate and fun. This is an effort in that direction or just a high-five.”
Imran Shamsi, Founder, What Works

CLIENT


BRAND: POCO INDIA
CAMPAIGN: #LIFETESTED

AGENCY
“We imagined intellectual, serious scientists sitting in their labs, testing the phone in real life conditions, and getting a little carried away while in the process. So, we created a lab, brought in scientists, and got them to not just lab-test the phones, but life-test them.”
Saritha Rajgopal, Creative Director – DDB Mudra Group

CLIENT


BRAND: AXIS BANK
CAMPAIGN: DIL SE OPEN CELEBRATIONS

AGENCY
It’s in the name – Dil Se Open Celebrations is an idea of not just celebrating but celebrating wholeheartedly. That’s what Axis Bank’s range of festive offers have been curated to deliver on.”
Amar Singh, Regional Creative Officer, Lowe Lintas

CLIENT
“Our campaign on Dil Se Open Celebrations is firmly entrenched in the cultural relevance of festivals and captures the nuance of festivals as a license to indulge and celebrate to our heart’s content.”
Anoop Manohar, Chief Marketing Officer, Axis Bank

 

 

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Tags : Axis Bank POCO India INSTAX INDIA THE MAN COMPANY