BRAND: RUANI JEWELLERY
CAMPAIGN: A PLACE FOR MARVELLOUS THINGS
AGENCY
“There is a lot to love about well-designed jewellery and a lot to hate about jewellery retail. We realised that Ruani is an opportunity to correct this. We wanted to bring alive a magical world, high on the energy and glamour of these amazingly designed jewellery pieces.”
Ashutosh Karkhanis, Managing Partner & Head of Creative, OPEN
CLIENT
“Jewellery is such an integral part, not only of Indian fashion but culture as well. Open’s expertise in launching a desirable luxury brand helped us bring alive this vision of creating the most exciting jewellery destination in India.”
Varuna D Jani, Jewellery Designer, Varuna D Jani Fine Jewellery
BRAND: MIA
CAMPAIGN: SWAY WITH MIA
AGENCY
“Today’s young women bring life and rhythm to any situation they’re in, and nothing can stop them from celebrating themselves. The film is a simple illustration of that spirit.”
Mithila Saraf, Business Head, Famous Innovations
CLIENT
“Our latest brand film celebrates the products inspired by the rhythmic sway of dance forms and the campaign is a tribute to a woman’s self-expression.”
Shyamala Ramanan, Business Head, Mia by Tanishq
BRAND: SURYA ROSHNI
CAMPAIGN: SABKO MOOD MEIN LE AAYE
AGENCY
“The films use the magical voice of Shankar Mahadevan, and we feature him in the ads as well. They are almost like musicals, showcasing the brand and product benefits in an entertaining way.”
Pawan Bhatt, Executive Vice President, Ogilvy
CLIENT
“Getting Shankar Mahadevan for our new ad campaign was a great decision as he has done a tremendous job with his singing as well as acting skills, capturing our vision of transforming into a modern, innovative, progressive and stylish brand.”
Nirupam Sahay, ED & CEO, Lighting & Consumer Durables, Surya Roshni
BRAND: TATA AIA LIFE
CAMPAIGN: #HARWAQTKELIYETAIYAAR
AGENCY
“In life, like in sports, one has to be prepared for every eventuality. This preparation comes only with hard work and constant training. That’s the simple message we wanted to communicate with this film.”
Shreya Shroff, Director, Forest Films
CLIENT
“Our campaign #HarWaqtKeLiyeTaiyaar focuses on the need for all of us to stay secure with the right solutions while aiming high in life. Neeraj Chopra was a perfect fit for us as brand ambassador and face of our newly launched campaign.”
Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance