BRAND: JAIN ONLINE
CAMPAIGN: #BROKNOWS
AGENCY
“We chose the idea of how a passionate professional is always on their toes to stay ahead in the workplace. The film tries to give a resolution to their concerns via relative life situations which the audience can relate to.”
Kiran Khadke, Co-Founder & Creative Lead, Hyper Connect Asia
CLIENT
“There is a huge checklist and a lot of uncertainty with so many new players emerging into the space. Our brand campaign outlines our belief that in a world full of options, the right advice often comes from one’s circle of influence or opinion makers.”
Dr Raj Singh, Vice Chancellor – JAIN (Deemed-to-be University)
BRAND: TATA CLIQ LUXURY
CAMPAIGN: #LUXEGIFTING
AGENCY
“After the Slow Luxury commercial for Tata CLiQ Luxury, we had to carry forward that insight into the gifting season – and ‘relationships built over time’ was the perfect platform to take this proposition forward.”
Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India
CLIENT
“Tata CLiQ Luxury provides curated premium and luxury brands across a wide range of categories that are crafted for the unhurried and perfected over time to celebrate special bonds and stories with thoughtful gifting options.”
Mohua Das Gupta, Head - Brand Marketing, Tata CLiQ Luxury
BRAND: GODREJ APPLIANCES
CAMPAIGN: #SOCHKEBANAYAHAI
AGENCY
“We had to bring alive the fact that it’s the same people who make some of the most advanced vaccine refrigerators for the world, that make the refrigerators for our homes and keep our food healthy. We kept the film really simple.”
Anu Joseph, Chief Creative Officer, Creativeland Asia
CLIENT
“Godrej Appliances is an expert in cooling and preservation technology, and our latest TVC aims to showcase our capability across our portfolio which ranges from intelligent home refrigerators to advanced vaccine refrigerators.”
Swati Rathi, Head – Marketing, Godrej Appliances
BRAND: PLATINUM GUILD
CAMPAIGN: SEASON OF HOPE, 2021
AGENCY
“The Platinum Season of Hope campaign for this year does exactly what it sets out to do. By capturing the zeitgeist of a billion Indians, who have bravely faced the pandemic, but armed with their experiences and inferences from the pandemic period.”
Anil Nair, CEO, VMLY&R
CLIENT
“The last quarter of the year always brings with itself an irrepressible sense of hope and festivity – it seems apt to mark this transition at a time like this. Through Season of Hope, we aim to set the stage for a buoyant festive season.”
Sujala Martis, Consumer Marketing Director, PGI India