BRAND: SMYTTEN
CAMPAIGN: #TRYSOMETHINGNEW
AGENCY
“We are happy to see that the campaign is able to express the merit and joy of trying new things at the same time, touching the right chords with the millennials.”
Sainath Saraban co-founder of Studio Simple & former National Creative Director of Leo Burnett
CLIENT
“The advent of the digital age opened a whole new arena for FMCG brands to improve customer experience and deepen engagement. But there was still a huge gap in the pre-purchase experience of a product. Smytten was founded to fill in that gap.”
Swagat Sarangi Co-Founder, Smytten
BRAND: THUMSUP
CAMPAIGN: ASALAINA TOOFAN DENNAINA
THALAKINDULU CHESEVALLE
AGENCY
“In the third instalment of the #PalatDe campaign, we will be celebrating the victories of our cricketing heroes over their naysayers. Siraj’s story is very inspiring and we are proud to partner with him and have him share his story with the world.”
Sukesh Nayak Chief Creative Officer, Ogilvy India
CLIENT
“It is inspiring to witness how extraordinary people like Mohammed Siraj have overcome real life challenges and risen to become a beacon of national pride. Such inspirational stories resonate with the spirit of the brand.”
Arnab Roy Vice President and Head-Marketing, Coca-Cola India and South West Asia
BRAND: MOOV INDIA
CAMPAIGN: ZINDAGI KE BEECH DARD NA AAYE
AGENCY
“Our new campaign is an ode to today’s woman, who would like to chase goals come what may. The two stories capture this and shows how Moov enables our women protagonists to live their life just the way they want to, i.e. by being unstoppable.”
Kapil Batra Creative Head, Delhi, McCann Worldgroup
CLIENT
“This campaign yet again is a celebration of women and families who stand by each other and come back stronger despite any hurdles. We also pay tribute to women who do that extra bit to make their own dreams and the dreams of their loved ones come true.”
Dilen Gandhi Regional Marketing Director, South Asia – Health & Nutrition, Reckitt
BRAND: SUNLIGHT
CAMPAIGN: SUNLIGHT TANTIR RONG
AGENCY
“The campaign allows us to beautifully bring alive the brand’s values and purpose by standing for the betterment of the weaver community in Bengal. A humble attempt to bring back colours into the lives of the local weavers of West Bengal.”
Ajay Mehta Head Content Partnership and Experiential, Mindshare
CLIENT
“We are delighted to launch ‘Sunlight Tantir Rong’, an initiative which will provide the community with a platform to showcase their magical art and talent and bring them at our fingertips.”
Prabha Narasimhan Executive Director – Home Care, HUL