BRAND: STREAX
CAMPAIGN: #RAHOSTREAXYWITHSRK
AGENCY
“We created a song with SRK dekho bano raho jiyo… streaxy to drive home the idea of what it could mean, giving everyone the license to be ‘Streax-y’. Hence, it drives emotive and category impact in a fresh way.”
Madhu Noorani President, Lowe Lintas
CLIENT
BRAND: L&T MUTUAL FUND
CAMPAIGN: INVESTING KE AAM TARIKEY
AGENCY
“The motivation behind this idea was to take a simple situation that everyone is familiar with and make a metaphor out of it. Using kids in the film conveyed how simple the fundamentals of investing can be and rendered the film informative yet watchable.”
Anushka Rovshen Director, Running Cows Films
CLIENT
BRAND: MAX LIFE INSURANCE
CAMPAIGN: INDIA KE BHAROSE KA NUMBER
AGENCY
“In these challenging times, a campaign that promotes insurance for the family takes on a more important role than just selling the product. Hopefully, this campaign will encourage the target audience to buy the right amount of insurance and protection for their family.”
Sonal Dabral Founder/CCO, Tribha
CLIENT
BRAND: MOHEY
CAMPAIGN: #KANYAMAAN
AGENCY
“Our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, yet take it a step forward by deriving inspiration from the new-age woman and new-age society.”
Shreyansh Baid Director, Shreyansh Innovations
CLIENT
“Mohey has always symbolised the progressive women of our society. Through this commercial, we have tried to bring a shift in the mind-set of the general populace while being respectful towards our traditions and rituals.”
Vedant Modi CMO, Vedant Fashions Limited