BRAND: STREAX
CAMPAIGN: #RAHOSTREAXYWITHSRK
AGENCY
“We created a song with SRK dekho bano raho jiyo… streaxy to drive home the idea of what it could mean, giving everyone the license to be ‘Streax-y’. Hence, it drives emotive and category impact in a fresh way.”
Madhu Noorani President, Lowe Lintas
CLIENT
“We always keep consumers at the heart of everything that we do at Streax, be it product development that best solves the prevailing hair challenges or campaigns that engage with consumers and entertains them in a world full of complexities.”
Ashish K Chhabra Joint Managing Director, Hygienic Research Institut
BRAND: L&T MUTUAL FUND
CAMPAIGN: INVESTING KE AAM TARIKEY
AGENCY
“The motivation behind this idea was to take a simple situation that everyone is familiar with and make a metaphor out of it. Using kids in the film conveyed how simple the fundamentals of investing can be and rendered the film informative yet watchable.”
Anushka Rovshen Director, Running Cows Films
CLIENT
“Our digital campaign aims to reach out to investors and raise awareness around flexi-cap funds as we have observed that the younger fraternity of investors often gets confused between the various scheme sub-categories and their investment goals.”Kailash Kulkarni CEO, L&T Mutual Fund
BRAND: MAX LIFE INSURANCE
CAMPAIGN: INDIA KE BHAROSE KA NUMBER
AGENCY
“In these challenging times, a campaign that promotes insurance for the family takes on a more important role than just selling the product. Hopefully, this campaign will encourage the target audience to buy the right amount of insurance and protection for their family.”
Sonal Dabral Founder/CCO, Tribha
CLIENT
“It gives me great pride to unveil the new TV campaign on ‘India ke Bharose ka number’, that brings our purpose as a company to the forefront, to protect people against risks and uncertainties and honour the trust placed by our customers.”
Aalok Bhan Director and Chief Marketing Officer, Max Life Insurance
BRAND: MOHEY
CAMPAIGN: #KANYAMAAN
AGENCY
“Our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, yet take it a step forward by deriving inspiration from the new-age woman and new-age society.”
Shreyansh Baid Director, Shreyansh Innovations
CLIENT
“Mohey has always symbolised the progressive women of our society. Through this commercial, we have tried to bring a shift in the mind-set of the general populace while being respectful towards our traditions and rituals.”
Vedant Modi CMO, Vedant Fashions Limited