.shareit

Home // Creative Zone

LATEST AD CAMPAIGNS

BY Aniket Tembulkar

Share It


BRAND: HDFC ERGO GENERAL INSURANCE
CAMPAIGN: OPTIMA SECURE HI HAI SABSE BADA SACH

AGENCY
"The benefits given by HDFC Ergo's Optima secure were never seen before benefits in the category of health insurance. So we needed to deliver it in a never seen before way. That’s the reason we decided to have extremely clutter breaking execution.”
Azazul Haque, CCO, Mullen Lintas

CLIENT


BRAND: SELECT CITYWALK
CAMPAIGN: #THECITYSALUTESYOU

AGENCY
“While the start of the pandemic put a break on our lives, the second wave is when life really came to a standstill. The campaign beautifully sums up the city’s spirit to always get up and walk again and tying it with fashion is just our way of saluting the heroes.”
Surbhi Allagh, Creative Director, Sociowash

CLIENT


BRAND: JOCKEY INDIA
CAMPAIGN: #BRASASVERSATILEASIAM

Agency:
“The #BrasAsVersatileAsIAm campaign is based on a deeper understanding of women after extensive consumer research on what they really need from their innerwear, how they really feel about their bodies and themselves. The films reflect their many moods beautifully captured in moments which blend to make up the reality of their lives.”
Debarjyo Nandi, Executive Vice President, L&K Saatchi & Saatchi

CLIENT


BRAND: BRITANNIA BOURBON
CAMPAIGN: ORIGINAL FRIENDSHIP

AGENCY
“Our new film for Britannia Bourbon – the original bourbon depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”
Sambit Mohanty, Head of Creative - South, McCann Worldgroup

CLIENT
“Britannia Bourbon has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”
Vinay Subramanyam, VP Marketing, Britannia Industries

 

Share It

Tags : HDFC Ergo General Insurance Jockey India Select CITYWALK Britannia Bourbon