BRAND: HDFC ERGO GENERAL INSURANCE
CAMPAIGN: OPTIMA SECURE HI HAI SABSE BADA SACH
AGENCY
"The benefits given by HDFC Ergo's Optima secure were never seen before benefits in the category of health insurance. So we needed to deliver it in a never seen before way. That’s the reason we decided to have extremely clutter breaking execution.”
Azazul Haque, CCO, Mullen Lintas
CLIENT
“Optima Secure has been introduced with unique features that are never seen before in the industry. Therefore, with this campaign, we aim to communicate the unique benefits offered by Optima Secure policy in a simple yet entertaining way.”
Mehmood Mansoori, President, Shared Services and Online Business, HDFC Ergo
BRAND: SELECT CITYWALK
CAMPAIGN: #THECITYSALUTESYOU
AGENCY
“While the start of the pandemic put a break on our lives, the second wave is when life really came to a standstill. The campaign beautifully sums up the city’s spirit to always get up and walk again and tying it with fashion is just our way of saluting the heroes.”
Surbhi Allagh, Creative Director, Sociowash
CLIENT
“This initiative is an effort from our side to recognise and appreciate organisations and individuals who have come forward to fight the pandemic. It is an honour for us to bring them together and salute their courage, grit and unseen efforts.”
Yogeshwar Sharma, Executive Director & CEO, Select Infrastructure Pvt. Ltd.
BRAND: JOCKEY INDIA
CAMPAIGN: #BRASASVERSATILEASIAM
Agency:
“The #BrasAsVersatileAsIAm campaign is based on a deeper understanding of women after extensive consumer research on what they really need from their innerwear, how they really feel about their bodies and themselves. The films reflect their many moods beautifully captured in moments which blend to make up the reality of their lives.”
Debarjyo Nandi, Executive Vice President, L&K Saatchi & Saatchi
CLIENT
“The idea behind the campaign is to showcase the various needs of a woman when it comes to bras and Jockey’s extensive range that is curated to meet these varied needs. The campaign celebrates the versatility women and how we as a brand are constantly raising the bar and working towards meeting their expectations.”
Karthik Yathindra, Associate Vice-President, Marketing and Product Management, Jockey India
BRAND: BRITANNIA BOURBON
CAMPAIGN: ORIGINAL FRIENDSHIP
AGENCY
“Our new film for Britannia Bourbon – the original bourbon depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”
Sambit Mohanty, Head of Creative - South, McCann Worldgroup
CLIENT
“Britannia Bourbon has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”
Vinay Subramanyam, VP Marketing, Britannia Industries