LATEST AD CAMPAIGNS
CAMPAIGN: DOUBT KO KARO OUT
“We wanted to lend an insight that not just cuts across India but also one that address a key pain point. That is why we came up with the “Doubt ko Karo Out” campaign. The attempt is to gently nudge consumers to make CoviFind an essential part of their everyday life.”
Paul Dueman, Chief Strategy Officer, Tilt Brand Solutions
CAMPAIGN: JISE MASK BINA PAO, HAATH DHOKE PEECHE PAD JAO
"We've addressed an important issue with a light touch -- using a Hindi expression that has a connect both with soap and the behaviour we are encouraging -- making it an apt way for Glori soap to deliver a social message."
Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India
BRAND: MANIPAL CIGNA HEALTH INSURANCE
“Manipal Cigna's core brand purpose is to stand by humanity not just in illness but also in wellness. We are proud to be partnering #SaathDijiye that not just intends to inspire people to step up for others but also reaffirms Manipal Cigna's commitment of serving Indians in times of their need,"
Himanshu Saxena - EVP & Head of Integration, McCann
BRAND: LOTUS ORGANICS
“While on the surface the tonality of the campaign is like a ‘polite call out’ but the real objective is to create an urgency about a sustainable lifestyle. We believe it will happen especially, when the call out comes from a person like Dia Mirza, who adds a lot of authenticity to the initiative.”
Swami Anand Tirth, Director (Consultant), Thinking Folks Brand Solutions
“At Lotus Organics +, we strongly believe in sustainability, protecting nature and our wildlife. Our intention is to inspire people to adopt a sustainable lifestyle and realize the importance of climate change and how it adversely affects our wildlife and the environment”.
Nitin Passi, JointManaging Director, Lotus Herbals
Manipal Cigna Health Insurance