LATEST AD CAMPAIGNS
Brand: Nobel Hygiene
Campaign: Azadi Mubarak
"Right from refocusing the brand on 'dry pants' to 'normalizing' the problem, to a clear promise, this was an exercise in distillation of strategy to extreme simplicity. We're excited to bring this solution to the silent sufferers, and hopefully a strong brand will get built in doing that"
Kawal Shoor, Founding Partner, The Womb
BRAND: VOLTAS BEKO
"We chose poetry and lyrical movement as the route for this film, with the most beautiful lyrics by spoken word artist Anamika Joshi. It was quite a creative leap but we are thrilled with how beautifully we have been able to depict a mother's internal dialogue, as she moves from a desire to a resolve to break free from expectations."
Parul Ohri, Chief Editor, Momspresso
BRAND: CROMPTON GREAVES CONSUMER ELECTRICALS LTD.
CAMPAIGN: SAVINGS KARO, WITHOUT COMPROMISE
"Crompton's brand proposition of 'Let's Hangout Ghar Pe' has continually resonated well with the younger target audience. Taking the playful banter forward, the current film shows the wife trumping the husband once again. We wish to land the sharp benefit in an easy and snackable manner."
Hemant Shringy, CCO BBDO India (Mumbai)
BRAND: COMFY SNUG FIT, AMRUTANJAN HEALTH CARE LIMITED
CAMPAIGN: ‘UNBOXING FREEDOM’ CAMPAIGN
“Unboxing is a trend we are all used to on the internet. So, we thought of using it to unbox the stories of young girls that reflect the way our society trains us to be embarrassed about carrying sanitary napkins in the open. We look forward to continued partnership with Amrutanjan in their effort to raise awareness on menstruation hygiene.”
Deepak Kumar, Chief Creative Officer at Korra
“The brown bag represents the very same stigma that society has around menstruation. The campaign urges society to free themselves of these inhibitions and make women feel more comfortable and confident while talking about menstruation. This is our attempt at unboxing the hidden freedom for every woman in India.”
Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Health Care Limited,
Crompton Greaves Consumer Electricals Ltd.
Comfy Snug Fit Amrutanjan Health Care Limited