BRAND: BL AGRO
AD: BAIL KOLHU KACHCHI GHANI MUSTARD OIL
AGENCY: LEADS BRAND CONNECT
AGENCY
“The TVC has a multi-starrer male cast which is unseen and unexplored in the category. The strategy was to celebrate the iconic image of the brand and thus the entire tonality was created around what the brand has achieved over the years.”
Sanjay Srivastava, CEO, Leads Brand Connect
CLIENT
“The real-life stories of our brand ambassadors resemble the journey of Bail Kolhu which started from a very small scale, went through hardships and faced many challenges in its journey. But, with passion and determination, it managed to reach the position where it is today.”
Ghanshyam Khandelwal, Chairman & Managing Director, BL Agro
BRAND: NIYO
AD: #JUSTCANTWAIT
AGENCY: SIDEWAYS CONSULTING
AGENCY
“NiyoX’s offerings are going to delight the youngsters and all we need to do is bring them alive in a charming manner. Hence, the creative idea was to pick moments from one such relatable, endearing couple’s life and link them to the product offerings.”
Abhijit Avasthi, Founder, Sideways Consulting
CLIENT
“We know this generation #JustCantWait to get their hands on things they desire and for experiences they want to live. They don’t just want everything in an instant, they also #WantMore out of everything! We launched these quirky films to encapsulate the essence of NiyoX.”
Vineet Sethi, Chief Marketing Officer, Niyo
BRAND: FUTURE GENERALI INDIA INSURANCE
AD: MIND MATTERS
AGENCY: WONDRLAB
AGENCY
“The show addresses the never-seen-before side of sports personalities, who are always considered to be the fittest. We hope that these stories will pave the way for a lot of people to reach out for help and take care of their mental wellbeing during these trying times.”
Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab
CLIENT
“Mind Matters’ brings to life a never-seen-before side of the sports personas – their challenges, struggles and triumphs with mental illness. We are sure that their inspiring stories will send a strong message to a larger audience to pay heed to their mental wellbeing.”
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance
BRAND: EUROKIDS INTERNATIONAL
AD: RIGHT START, FLYING START
AGENCY: THE WOMB
AGENCY
"The critical learning phases for a child are the early years and taught the EuroKids way prepares them to take on the academic challenges later. Our task was to bring to the forefront the unique ways EuroKids teaches kids to give them this flying start.”
Navin Talreja, Founding Partner, The Womb
CLIENT
“We want to encourage parents to consider remote learning for their children so they can continue to achieve their developmental milestones. Children can stay indoors and learn with experienced educators and use scientifically developed curriculum.”
K V S Seshasai, CEO, Pre-K Division, EuroKids International