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LATEST AD CAMPAIGNS

BY Mitaksh Jain

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BRAND: BATA INDIA
CAMPAIGN: RELAXED WORKWEAR

CREDITS
Agency:
Contract Advertising

AGENCY
“It was an interesting task where the brand wanted to redefine what workwear meant in the post pandemic times. There is a need for relaxed footwear that one can easily wear to work. Kartik Aaryan is an apt choice who delivers this message in his own tongue-in-cheek manner.”
Sagar Mahabaleshwarkar
Chief Creative Officer, Contract India


CLIENT



BRAND: MADHUR SUGAR
CAMPAIGN: #MADHURPAL

CREDITS
Agency:
BC Web Wise

AGENCY
“This campaign captures everyday moments that become joyful with the way they play out. We’ve looked at experiences that not just the audience but all of us could easily connect to, with sugar being a core ingredient of not just the recipe but these joyful moments.”
Chaaya Baradhwaaj
Founder & MD, BC Web Wise

CLIENT


BRAND: TANISHQ
CAMPAIGN: #WHENITRINGSTRUE

CREDITS
Agency:
Lowe Lintas

AGENCY
"When it rings true is a moment that a lot of us have lived in our lives. It’s a time when you are excited about a change in your life. That’s what this story does. Also since these are engagement rings, the idea sits beautifully on the emotion.”
Sagar Kapoor
Chief Creative Officer, Lowe Lintas

CLIENT


BRAND: KAI INDIA
CAMPAIGN: #CHOICEISYOURS

CREDITS
Agency:
Blue Frog

AGENCY
“The campaign speaks about the inner strength of a woman that helps her break free shackles imposed by the age-old norms of the society. The characters depicted are found in our neighbourhoods and the slightest stirring can make them start the journey of their dreams.”
Avey Varghese
Founder & Director, Blue Fro

CLIENT
“The KAI India campaign essentially celebrates the idea of freedom and empowerment of women by offering her the choice of beauty and grooming products. KAI stands for care and superior quality of products that bears the hallmark of an 800-year-old legacy of fine craftsmanship.”
Rajesh U Pandya
Managing Director, KAI India

 

 

 

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Tags : Tanishq MADHUR SUGAR Bata India KAI India