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LATEST AD CAMPAIGNS

BY Mitaksh Jain

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BRAND: ZED BLACK MANTHAN DHOOP
CAMPAIGN: MANTHAN ZAROORI HAI

CREDITS
Agency:
Oberoi IBC

AGENCY
“Zed Black has grown into one of the best incense brands in India. The new campaign with Hrithik Roshan will definitely take the brand to new heights. It’s exciting to work with such a talented celebrity, who shares similar understanding of Indian culture & lifestyle.”
Anand Oberoi
Managing Director, Oberoi IBC

CLIENT


BRAND: MAMAEARTH
CAMPAIGN: MAMAEARTH FACE WASH

CREDITS
Agency:
Korra

AGENCY
“The film showcases Shilpa’s choices and its benefits, such as Mamaearth Vitamin C which helps restore natural glow. With this piece of work and our upcoming projects, we are together building Mamaearth into a uniquely positioned goodness inside brand in this cluttered personal
care category.”
Gaurav Nabh
CEO, Korra

CLIENT


BRAND: FORD INDIA
CAMPAIGN: ECOSPORT SE

CREDITS
Agency:
BBDO India, Gurgaon

AGENCY
“The challenge was to communicate the difference between Ford EcoSport S and SE, without leaning towards anyone. We found our answer in this very colloquial phrase: ‘same same, but different’. It captured the subtle but very important distinguishing features between the two EcoSport variants.”
Akashneel Dasgupta
Chief Creative Officer, BBDO Gurgaon

CLIENT


BRAND: ASIAN PAINTS TRACTOR SPARC EMULSION
CAMPAIGN: #BUDGETWALAPAINT

CREDITS
Agency:
Ogilvy India

AGENCY
“The campaign is based on a very simple idea – ‘Budget mein lage, har shauq poora kare.’ The humour story dwells on the jealousy of the boss and his wife when they see how the junior has managed to afford so many new things in his newly-painted house.”
Sukesh Nayak
Chief Creative Officer, Ogilvy Mumbai

CLIENT
“Our new TV commercial is themed around ‘Budget wala paint’ proposition to highlight Tractor Sparc as an affordable emulsion which gives customers’ homes a smooth finish and access to decor without the need to compromise on other splurges planned.”
Amit Syngle
MD & CEO, Asian Paints Limited

 



 

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Tags : Mamaearth Zed Black Manthan Dhoop Asian Paints Tractor Sparc Emulsion Ford India