BRAND: EDELWEISS TOKIO LIFE INSURANCE
CAMPAIGN: #HUMKARKERAHENGE
CREDITS
Agency: Left of Centre marketing
AGENCY
“Our campaign is an extension of the idea that no excuses will limit the brand from making the lives of their customers unlimited. It is inspired from everyday consumer behaviour that advisors face on a daily basis. It’s a fresh take on protection in the life insurance space.”
Manish Jain
Creative Director, Left of Centre Marketing
CLIENT
“Through this campaign, we want to highlight the determination of advisors in providing financial protection to families despite the issues of procrastination and low awareness regarding insurance. We hope to combat that perception and allow customers to see these advisors from a different standpoint.”
Abhishek Gupta
Chief Marketing Officer, Edelweiss Tokio Life Insurance
BRAND: GREENPLY
CAMPAIGN: KHUD BANE HO TOH, GREENPLY BANTA HAIN
CREDITS
Agency: Ogilvy India
AGENCY
“The campaign is a tribute to the undefeated resilience of humanity. The mood of the campaign gets succinctly translated into the familiar Tagore song we hear at the end. The message is clear: walk the solitary path even if no one comes to walk with you.”
Sujoy Roy
Executive Creative Director, Ogilvy India
CLIENT
“We at Greenply understands what it takes to make it on one’s own. As our brands philosophy we always appreciate the length to which individuals go to fulfill their dreams. This campaign is a salute to those self-made people and their indomitable spirit.”
Sanidhya Mittal
Joint Managing Director, Greenply Industries Ltd
BRAND: LODHA GROUP
CAMPAIGN: APNA GHAR, ISSE ACCHA KYA?
CREDITS
Agency: ANC
AGENCY
“This film showcases Akshay Kumar in several avatars to portray different characters as his own neighbors, which he’s played with charm. The film is entertaining but delivers a very emotional message- owning a home creates special bonds & relationships between people who live around you.”
Radha Ghai
Senior Partner/Creative Director, ANC
CLIENT
“The campaign film highlights how community living fosters healthy relationships for the family and brings a sense of rootedness and belonging. Owning a home plays a crucial role in an individual’s life, and in a Lodha home, we aim at offering the finest living experience.”
Raunika Malhotra
President, Marketing and Corporate Communications, Lodha Group
BRAND: EID PARRY
CAMPAIGN: SWEETCARE
CREDITS
Agency: R K Swamy BBDO
AGENCY
“We wanted to capture a moment of concern and love between the couple and wanted to do that in a tone and manner which would get at the heart. We expect the everyday ambience, the understated dynamic of the couple to draw consumers into the moment.”
Navneet Virk
Sr. Vice President & Creative Director, R K Swamy BBDO
CLIENT
“Our latest TVC focuses on the benefits of SweetCare as a low GI sugar and its long term positive impact on consumer lives to alleviate their concerns. This TVC highlights modern day lifestyle issues in a light, slice-of-life manner.”
Balaji Prakash
Sr. Vice President - Sales & Marketing, EID Parry