BRAND: PIAGGIO
CAMPAIGN: APRILIA SXR 160 MAXIFY LIFE!
CREDITS
Agency: 82.5 Communications
AGENCY
“Aprilia SXR 160 is a larger than life two-wheeler. So it’s fair to say that its campaign should resemble that attribute. With Maxify Life, we created a persona that showcases luxury, opulence and style, all in one package. Much like the ‘Maxi-ficent’ two-wheeler itself.”
Anuraag Khandelwal
Creative head and ECD, 82.5 Communications
CLIENT
“With the launch of the new TV and Print campaign, we are effectively communicating our ideology to our discerning consumers who are the new generation of life experience maximisers and we think that with Aprilia SXR 160 they will truly Maxify Life!”
Diego Graffi
Chairman and Managing Director, Piaggio India
BRAND: HUL’S LUX
CAMPAIGN: #IGLOWBECAUSE
CREDITS
Agency: Wunderman Thompson
AGENCY
“Kareena has been a torchbearer for the fact that pregnancy doesn’t stop a woman from doing what she wants to do. Lux as a brand has always shown a powerful, positive side of women. For when a woman wants to glow, nothing really can stop her.”
Kishore Tadepalli
SVP & Managing Partner, Wunderman Thompson, Mumbai
CLIENT
“At Lux we believe that a woman should be able to do what makes her glow – at all stages of life, including while she’s pregnant! With this initiative we encourage women to celebrate being unstoppable!”
Severine Vauleon
Global Brand Vice President, Lux
BRAND: CHUMBAK
CAMPAIGN: #WITHCHUMBAK
CREDITS
Agency: The Script Room
AGENCY
“As a brand, Chumbak is loved by its consumers and it’s quite personal to them. To make this come alive we have managed to recreate Sara’s living space with Chumbak and capture charming stories from her everyday life.”
Rajesh Ramaswamy
Founder, The Script Room
CLIENT
“Sara Ali Khan brings the idea of #WithChumbak alive and we are confident that it will be loved not only by our ardent brand supporters but also a larger audience. It was a delight co-creating the campaign with The Script Room and Verrocchios Workways.”
Shazia Zafar
Head – Marketing, Chumbak
BRAND: ABP NETWORK
CAMPAIGN: ABP STUDIOS B2B CONTENT HOUSE
CREDITS
Agency: 82.5 Communications
AGENCY
“Can the true colours of life emerge from grey? Yes, they can and they do—that is the message with which ABP Studios is launching. With its rich repository of authentic Indian stories, the grey reveals the million shades of meaning within it.”
Sumanto Chattopadhyay
Chairman, 82.5 Communications
CLIENT
“Stories beyond black or white are a unique concept which gives us the creative liberty to go beyond mainstream and glean hidden meanings within the depths of things. 82.5 Communications has successfully created an eloquent messaging of the true vision of ABP Studios.”
Avinash Pandey
CEO, ABP Network