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LATEST AD CAMPAIGNS

BY Mitaksh Jain

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BRAND: PIAGGIO
CAMPAIGN: APRILIA SXR 160 MAXIFY LIFE!

CREDITS
Agency:
82.5 Communications

AGENCY
“Aprilia SXR 160 is a larger than life two-wheeler. So it’s fair to say that its campaign should resemble that attribute. With Maxify Life, we created a persona that showcases luxury, opulence and style, all in one package. Much like the ‘Maxi-ficent’ two-wheeler itself.”
Anuraag Khandelwal
Creative head and ECD, 82.5 Communications

CLIENT


BRAND: HUL’S LUX
CAMPAIGN: #IGLOWBECAUSE

CREDITS
Agency:
Wunderman Thompson

AGENCY
“Kareena has been a torchbearer for the fact that pregnancy doesn’t stop a woman from doing what she wants to do. Lux as a brand has always shown a powerful, positive side of women. For when a woman wants to glow, nothing really can stop her.”
Kishore Tadepalli
SVP & Managing Partner, Wunderman Thompson, Mumbai

CLIENT


BRAND: CHUMBAK
CAMPAIGN: #WITHCHUMBAK

CREDITS
Agency:
The Script Room

AGENCY
“As a brand, Chumbak is loved by its consumers and it’s quite personal to them. To make this come alive we have managed to recreate Sara’s living space with Chumbak and capture charming stories from her everyday life.”
Rajesh Ramaswamy
Founder, The Script Room

CLIENT


BRAND: ABP NETWORK
CAMPAIGN: ABP STUDIOS B2B CONTENT HOUSE

CREDITS
Agency:
82.5 Communications

AGENCY
“Can the true colours of life emerge from grey? Yes, they can and they do—that is the message with which ABP Studios is launching. With its rich repository of authentic Indian stories, the grey reveals the million shades of meaning within it.”
Sumanto Chattopadhyay
Chairman, 82.5 Communications

CLIENT
“Stories beyond black or white are a unique concept which gives us the creative liberty to go beyond mainstream and glean hidden meanings within the depths of things. 82.5 Communications has successfully created an eloquent messaging of the true vision of ABP Studios.”
Avinash Pandey
CEO, ABP Network

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Tags : Chumbak Piaggio HUL’s Lux ABP Network