BRAND: TATA AIA LIFE INSURANCE
RAKSHAKARAN HERO
CREDITS
AGENCY: FCB ULKA
CREATIVE HEAD: KEIGAN PINTO
CREATIVE TEAM: MOHNISH CHAWLA, WILESS DMELLO, DATTATRAY GHOLKAR, SIDDHESH KADGE
AGENCY
What an experience it was. Kids, who represent our future, showing affection for a Rakshakaran Hero who just protected their collective future. We are grateful, once again, to our partners Tata AIA Life Insurance for supporting what we believe is a good creative for a noble cause.
KEIGAN PINTO
NATIONAL CREATIVE DIRECTOR, FCB ULKA
CLIENT
Financially securing families while protecting the environment blends our purpose with a larger societal goal. The Rakshakaran Hero campaign film celebrates our policyholders as the real Rakshakaran Heroes who earn the love and adulation of many, especially children, whose future they protect.
RISHI SRIVASTAVA
MD & CEO Tata AIA Life Insurance
BRAND: NATUREFRESH ACTI HEART
‘#STARTAHEARTRESOLUTION
CREDITS
CREATIVE AGENCY: QUASAR MEDIA, DELHI
ACCOUNT MANAGEMENT: SUKANYA PAUL CHATTERJEE; KARAN RAO; NIKITA RAJPUT
CREATIVE: SHUBHANGINI AND KAMLESH
PRODUCTION HOUSE: WHITEBALANCE
AGENCY
The ask was to showcase the brand fit in the consumer’s daily life and build brand awareness so that the campaign has a high recall value. Instead of going the broader way of keeping health or fitness resolutions, we narrowed it down by inviting them to take an easy resolution to #StartAHeartResolution with NatureFresh® Acti Heart™.
KARTHIK NAGARAJAN
CCO, Wavemaker
CLIENT
We all know that sticking to your resolution is not quite as easy as making one. In order to encourage consumers to stick to their resolutions, the campaign encourages them to start easy with a heart resolution in 2020 by switching to a better heart oil, #StartAHeartResolution with Nature Fresh ActiHeart.
SUBIN SIVAN
Marketing Head, Cargill’s oils business in India
BRAND: Lava
#SendItBack
CREDITS
AGENCY: 82.5 COMMUNICATIONS
CHAIRMAN AND CHIEF CREATIVE OFFICER: SUMANTO CHATTOPADHYAY
CEO AND CO CHAIRMAN: KAPIL ARORA
DIRECTOR: BAUDDHAYAN MUKHERJI
PRODUCER: AVISHEK GHOSH
AGENCY
India is at the heart of the 82.5 DNA - so we’re grateful to LAVA for the opportunity to create communication that benefits the nation.
SUMANTO CHATTOPADHYAY
Chairman and CCO, 82.5 Communications
CLIENT
LAVA is a Proudly Indian brand and we believe that it is our responsibility to contribute to society. With #SendItBack initiative we intend to spark-off a movement against fake forwards so that the social media does not become a tool for the perpetrators of the violence. We envision this moment to go beyond the boundaries of the brand, wherein the audience is fighting this social issue in unison.
MUGDH RAJIT
Marketing and S&D Strategy Head, LAVA
BRAND:ORIENT BELL
#HANDSTHATBUILDINDIA
CREDITS
AGENCY: FOXYMORON
PRODUCTION HOUSE: THE RABBIT HOLE
CREATIVE DIRECTOR AND VIDEO DIRECTOR: PRASHANT NAIR
DOP: ROHIN RAVEENDRAN NAIR
SENIOR PRODUCER: VIVEK KUMAR
AGENCY
When you visualise any topical day through a lens that moves people, every occasion then becomes “universal” with respect to context, and “relatable” when it comes to the content we showcase. #HandsThatBuildIndia campaign is one such honest effort to show patriotism through the lens of mason’s livelihood. It is a salute from team Orient Bell and team FoxyMoron to the real heroes
PRASHANT NAIR
Creative Director, FoxyMoron
CLIENT
We work very closely with masons, and this is our acknowledgement of their sacrifices to make our homes a reality. We want them to feel included considering they are part of the strong labour force that builds our nation, one tile at a time.
ALOK AGARWAL
Chief Marketing Officer, Orient Bell