Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

THE POLL PULL

The Hindi News TV genre is set for more than 30% growth in 2018-19, thanks to the upcoming elections. So how much money is at stake and how are channels gearing up for the big battle for viewership and ad revenues?

CMO File

FORGING MITASHI’S GROWTH MOMENTUM

Home-grown consumer electronics brand Mitashi has been silently carving a niche for itself in the premium value segment. Pankit Chheda, Executive Vice President, Marketing, Mitashi tells us how the company has been able to grow successfully despite stiff competition

Talking Point

‘COLLECTIVE’LY ROOTING FOR CHANGE

The Collective, formed by a group of influential women across creative and design agencies, outlines action plan in the fight against sexual harassment post #MeToo

Spotlight

NO PROGRESS IS POSSIBLE WITHOUT NEWS: MK ANAND

Here is the speech that MK Anand, MD and CEO of the Times Network, made on the topic ‘Reimagining News’ at the United Nations Young Change-makers Conclave (UNYCC) held in Mumbai

Spotlight

HOW GREAT KERALA SHOPPING UTSAV WILL REJUVENATE STATE

In a first of its kind partnership, a collective of all major media houses and trade organizations in Kerala have come together to host a state-wide shopping festival. Called Great Kerala Shopping Utsav, it is aimed at reviving Kerala’s economy and boosting consumer sentiment

Backbeat

PERSONAL TRAVEL IS A MATTER OF JOY

Dhananjay Arora, Founder & CEO, Kwebmaker Digital Agency talks about his love for travel and how each trip helps him grow as a person, both professionally and personally