Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

THE IMPACT TRENDS REPORT 2019

Industry experts identify the top trends that will shape the Media, Marketing and Advertising industry this year, across domains of Television, Print, Digital, Radio, OOH, Experiential, Marketing, PR, Media Agencies and Creative Agencies

CMO File

‘OUR ROI FROM PROGRAMMATIC IS HIGHER THAN SEARCH ADVERTISING’

Juzer Tambawalla, Director & Head, Marketing, Franklin Templeton Investments talks about Franklin Templeton’s recent ‘Reach for Better’ campaign and the brand’s marketing strategy going forward

Talking Point

THE LEADERSHIP CAMPAIGN PRESENTS AN ENGAGING GROWTH STORY

Rahul Kansal, Group Brand Advisor, Network18 talks about the recently released Desh Ka No.1 News Channel campaign and the channel’s planned election coverage…

Talking Point

CELEBRATING 12 YEARS OF WATCONSULT

As WATConsult celebrates its 12th anniversary, Rajiv Dingra, CEO, WATConsult tells IMPACT about the agency’s journey so far and what lies ahead…

Spotlight

‘MY FIRST PRIORITY IS TO BRING SELF-REGULATION INTO DIGITAL MARKETING’

Srinivasan Swamy, Chairman of the R K Swamy Hansa Group and Chairman and World President of the International Advertising Association (IAA), talks to IMPACT about India playing host to the IAA World Congress for the first time, the ‘Brand Dharma’ philosophy and his focus areas going forward

Backbeat

CREATING CONTENT THAT MATTERS

ASIF UPADHYE, Director, Yellow Seed discusses the paradigm shift in content marketing from creating awareness and promoting products to engaging the audience in a dialogue through creative content