Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

PEOPLE EQUITY V/S AGENCY EQUITY

Often, admen have had to defend their agency in pitches against the same bosses who once led those agencies, but have struck out on their own. Do advertisers ally with the individual or the institution?

CMO File

HOW TATA MOTORS ‘KEEPS LOADING’

UT Ramprasad, Head, Marketing and Brand Communications, Commercial Vehicle Business Unit (CVBU), Tata Motors talks about the brand’s digital campaigns, challenges for the commercial vehicle segment, and more…

Spotlight

‘LANGUAGE IS THE BIG GROWTH STORY FOR SONYLIV’

Uday Sodhi, Business Head - Digital, Sony Pictures Networks India talks about the OTT industry and the various facets of Sony Liv, adding that language content will be an important growth driver for the platform

Interview

‘WE EXPECT THE MARKET TO RECOVER DURING ONAM’

Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, talks about the current state of the Kerala market, expectations from the Onam festival, challenges for the Print medium, growth plans for the publication and more….

Talking Point

‘EMBARK WILL UPSKILL 450 ZEEL MANAGERS’

Animesh Kumar, Chief People Officer, ZEEL talks about the cohort-based programme in partnership with KPMG India called Embark, through which the company will train 450 managers across the organisation

Backbeat

THE ART OF NOT GIVING UP

Sabyasachi Mitter, Founder & MD, Fulcro writes about his business journey and the importance of staying focused and committed to the entrepreneurial goal