Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

HOW ARUN NANDA PLANS TO REINVENT REDIFFUSION

Post buying back Y&R & Dentsu’s 40% share in Rediffusion, the veteran adman says he will expand digital prowess, focus on business growth and take the Group ‘fearlessly’ forward

CHARTING THE KIA STRATEGY

Manohar Bhat, Head- Sales & Marketing, Kia Motors India, talks about the company’s plans to enter India in 2019, and how the ad campaign has helped the brand

TALKING POINT: INDUSTRY TRACKER

Vivek Nayer, CMO, Mahindra Group talks about its new campaign, #LadkiHaathSeNikalJayegi. Viraf Sarkari of Wizcraft International talks about the launch of their new broadway style show, Balle Balle in Delhi NCR

FACEBOOK BATS FOR BOLLYWOOD MOVIE MARKETING

Saurabh Doshi, Head – Entertainment Partnerships, APAC, Facebook tells us how Facebook is making a big impact on the Indian movie marketing business

‘WE WILL EXPAND OUR TV OFFERINGS, BUT WON’T ENTER THE GEC SPACE’

DD Purkayastha, Managing Director & CEO, ABP Group, talks about the group’s performance and key focus areas to ring in the next phase of growth

MAKING THE MOST OF SUMMER VACATIONS

Mansi Zaveri, Founder & CEO, Kidsstoppress.com talks of eight simple ways to help working parents simplify parenting

Cover Story

HOW ARUN NANDA PLANS TO REINVENT REDIFFUSION

CMO File

CHARTING THE KIA STRATEGY

Interview

WHEN TEAM OGILVY TOOK 10,000 PICTURES FOR A 1.5 MINUTE MP TOURISM FILM

Spotlight

FACEBOOK BATS FOR BOLLYWOOD MOVIE MARKETING

Unwind

‘THE FREEDOM I FOUND AT RISHIKESH IS SOMETHING I’VE NEVER EXPERIENCED BEFORE’

Backbeat

MAKING THE MOST OF SUMMER VACATIONS

Talking Point

TALKING POINT: INDUSTRY TRACKER

Creative Zone

SHOWCASE OF THE LATEST AD CAMPAIGNS

HAPPENINGS

KARAN THAPAR & SHEKHAR GUPTA....

WOMEN ECONOMIC FORUM AWARDS 2018....

THE 6TH EDITION OF IAA....

11 INDUSTRY EXPERTS PRESENT THEIR....

BUSINESSWORLD LAUNCHES 14TH EDITION OF....

FROM

BBLUNT launches digital campaign #ShineWithBBLUNT with Dia Mirza, Aahana Kumra & Saiyami Kher

Kotak 811’s #IndiaInvited campaign a hit on social media

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