Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

CONTENT MARKETING 2.0

How an effective content marketing strategy, backed by data analytics and AI, can be a game-changer for brands

INDIA IS AMONG FOUR FOCUS MARKETS FOR HERSHEY OUTSIDE NORTH AMERICA

Having introduced three new categories in the last 24 months, Herjit Bhalla, Managing Director, Hershey India tells us how the brand plans to expand its presence in the Indian market with differentiated products

Interview

I WANT TO CREATE THE MOST INTEGRATED AGENCY MODEL FOR THE FUTURE

Raji Ramaswamy, CEO of Contract India talks about her vision to create an agency for the future with a multi-dimensional structure and no silos

Spotlight

DIFFERENTIATED CONTENT; DIGITAL PROWESS KEY TO BTVI’S SUCCESS

Megha Tata, Chief Operating Officer, BTVI, Siddharth Zarabi, Executive Editor, BTVI and Anuj Katiyar, Head of Marketing, Research and Branded Content tell us how BTVI has grown to become one of the leaders in the English business news space in its two years of operations

Unwind

EVEREST BASE CAMP WAS MY MOST EXCITING TREK

Rajesh Ramakrishnan, MD, Perfetti Van Melle recounts his passion for photography which has taken him to places like Everest Base Camp and Mount Kilimanjaro, even as he regales us with the various adventures he has undertaken with his camera by his side

Talking Point

TIAGO IS A STRONG BRAND NAME IN ITSELF: VIVEK SRIVATSA

Vivek Srivatsa, Marketing Head, Passenger Vehicle Business Unit, Tata Motors talks about the brand’s new launch in the context of the upcoming festive season