Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

WILL COMPANIES FIGHT FOR #METOO SURVIVORS?

As the country reels under the second wave of #MeToo revelations, we explore what the industry is doing to address the issue and how they plan to make workplaces safer for women employees

CMO File

SENNHEISER DARES CONSUMERS TO DISCONNECT

Saahil Kumar, Head- Marketing, Sennheiser India talks to us about the brand’s recent campaign and why this was a good time for the brand to launch the campaign, its first TVC in 10 years

Unwind

‘ALASKA’S QUALITY OF PRODUCE MAKES FOOD DELECTABLE’

Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson- Marsteller recounts a special Alaskan holiday with her husband, Jyoti Sagar where she soaked in the stunning sights, rich history and delicious vegetarian food

Backbeat

EVERYTHING IS BETTER WITH MUSIC

Tarun Lala, Executive Director, Fanzart

Cover Story

WINNING, BY DESIGN

Design is no longer just about how a product, logo or packaging looks, but about building a unique experience for consumers, connecting with them at a subliminal level and enticing them to buy into the brand

CMO File

AMAZON’S BIG FIGHT AGAINST ‘BUDGET’

Ravi Desai, Director, Mass and Brand Marketing, Amazon India talks about Amazon’s Great Indian festival that starts this week, where the e-commerce brand showcased a unique ‘Amazon Festive Home’ in Delhi, where every single item placed in the three storey apartment was shopped on Amazon