Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

PHIR EK BAAR MODI SARKAR…

What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?

CMO File

60% OF OUR CUSTOMERS ARE MILLENNIALS: AALOK BHAN

In a cluttered category, Max Life Insurance has a simple approach – i.e., – staying customer obsessed - that has helped it reach the No. 4 position, says Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance

Talking Point

BIGG BOSS MARATHI AD RATES HAVE INCREASED BY 20%: SANE

The show has done extremely well on OTT platform VOOT, which has compelled the advertiser to look beyond TV, says Nikhil Sane, Business Head – Marathi Entertainment, Viacom18

Backbeat

BACKBEAT: MEDIA AND MARKETING CONNECTS PEOPLE

Subha Sreenivasan Iyer, Head-Media Services, Godrej Consumer Products Limited writes about media, marketing and art

Cover Story

HOW ABHIJIT PAWAR DRIVES A PURPOSE BEYOND BUSINESS

Abhijit Pawar, Chairman of AP Globale and Managing Director of Sakal Media Group re-affirms the philosophy of giving back to society through the business; adopts framework to refine offerings and customise solutions for advertisers

CMO File

THE MILLENNIAL IS A PREMIER THEME FOR SAMSUNG INDIA

Samsung is an 81-year-old brand adept at catching the pulse of millennials. Ranjivjit Singh, Senior Vice President and Chief Marketing Officer, Samsung India tells us why the latest brand campaign is expected to strike a chord with youngsters in the country