Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

PMAR 2019: HAPPY DAYS ARE HERE AGAIN!

The Pitch Madison Advertising Report 2019 has predicted a 16.4% growth rate this year, with Rs 9,980 crore expected to get added to Adex over the next year

Cover Story

RISE UP, STEP UP, WAKE UP: MADHUSUDAN GOPALAN

Madhusudan Gopalan, MD & CEO, P&G India put forward three important steps for the industry to ensure that it grows the way it did in 2018 as a part of his keynote address at the launch of the Pitch Madison Advertising Report 2019

CMO File

MATTEL: REINVENTING THE PLAYING FIELD

Lokesh Kataria, Marketing Head, Mattel India talks about how the brand has reinvented the iconic Barbie doll, the insight behind its You Can Be Anything Campaign and explains why Digital will continue to remain the key medium for all brand campaigns

Talking Point

SHEMAROOME IS A BIG LEAP FOR US: HIREN GADA

Hiren Gada, CEO, Shemaroo Entertainment tells us what to expect from its just-launched OTT platform, ShemarooMe

Talking Point

LOKMAT CHANGES MASTHEAD COLOUR FROM RED TO BLACK

Vijay Baviskar, Group Editor, Lokmat Media Group tells us the thought behind the Marathi newspaper changing its masthead’s colour from red to black after the Pulwama attack

Spotlight

TYNY 2019 PREDICTS 14% GROWTH FOR THE INDUSTRY IN 2019

The ‘This Year, Next Year’ (TYNY) 2019 report by GroupM states that globally, India is the 10th largest market in ad spends and the third highest contributor to incremental ad spends, as well as the fastest growing major ad market in the world