Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

Cover Story

BOOM TIME FOR WEB CONTENT CREATORS

How web content creators and OTT platforms are leveraging growing consumer content consumption

CMO File

HOW MAGICBRICKS USES ‘HEARTBEAT MARKETING’

Prasun Kumar, CMO, Magicbricks talks about the insight behind the brand’s new campaign, marketing challenges and more

Interview

HOW MRUC IS AIDING ADVERTISERS THROUGH QUALITATIVE RESEARCH

Pratap Pawar, Chairman of Sakal Media Group and new Chairman of the MRUC Board talks about his new role and changes he plans to bring about at MRUC

Spotlight

WPP & INMOBI SET TO ‘SHAPE THE MARKET’

CVL Srinivas, WPP India Country Manager, Naveen Tewari, Founder & CEO of InMobi Group and Abhay Singhal, Co-founder of InMobi Group talk about their strategic partnership to help marketers fast-track solutions in the mobile-first world

Interview

DESTINATION: MADISON ONE

Vikram Sakhuja, Partner & Group CEO Madison Media & OOH and Vishal Chinchankar, Chief Digital Officer, Madison Media discuss the role of Datask, Madison’s new targeted marketing and insights platform in transforming the agency’s digital capability towards ‘Madison ONE’

Spotlight

PRAISES FOR THE PEOPLE’S MAN, MADHUKAR KAMATH

Industry leaders share tributes to veteran adman Madhukar Kamath who was recently presented with the Lifetime Achievement Award by AAAI for his contribution to the industry