Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

CASHING IN ON THE SECOND SCREEN

How broadcasters and advertisers are leveraging content consumption on mobile phones, tablets, laptops, etc., to engage more with viewers

CMO File

TIMEX: CHANGING PERCEPTION WITH TIME

Ajay Dhyani, Head Marketing, Timex Group talks about the company’s newly launched sub-brand called TMX and explains why it will strike a chord with the consumers in Tier II towns

Spotlight

HELPING ADVERTISERS OPTIMISE THEIR MEDIA SPENDS

Dolly Jha, Head - Media, Nielsen South Asia, tells us more about the company’s new measurement solution, Custom Mix Modelling (CMM) that will enable FMCG advertisers to optimise media spends

Talking Point

#ADEYRAHO, SAYS BIG B IN KBC SEASON 11 TEASER

Sony Entertainment Television has unveiled the theme for the 11th season of KBC, “Agar vishwaas hai, toh khade raho… #AdeyRaho” and has released a teaser featuring the show’s host Amitabh Bachchan

Talking Point

SONY SAB: GOING BEYOND JUST COMEDY CONTENT

Neeraj Vyas, Business Head, Sony SAB, talks about the channel’s new campaign,‘Khushiyon wali feeling’ which reiterates its position as a ‘happiness enabler’

Backbeat

OF MIDNIGHT QUIZZES AND FRESH PERSPECTIVE

Sonam Shah, Founder & CEO, Treize Communications writes about how midnight quizzes on Instagram have provided her with fresh ideas and perspective in her entrepreneurial journey