Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

RE-IMAGINING GODREJ

An exclusive conversation with Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, who topped IMPACT’s 50 Most Influential Women in Media, Marketing and Advertising List, 2019 for turning the legacy Godrej Group to a young, brand-driven organisation

CMO File

DRIVING HEALTH WITH #DESHKANAMAK

Sagar Boke, Head-Marketing, Tata Chemicals Ltd (Consumer Products Business) is focusing on converting consumers of regular salt to Tata Salt in semi-urban and other markets. Also, with a universal health benefit philosophy, he is driving the Tata Sampann brand in branded pulses, spices and instant mix category

Talking Point

It's about the changing dynamics in the political battle: Pandey

Avinash Pandey, CEO, ABP News Network who tells us about the release of the latest episode of Desh Ka Mood, an election programming done by the news channel

Talking Point

WATCH MX PLAYER FOR ALL THINGS ELECTION: JOSHI

Abhishek Joshi – Head of Marketing & Business Partnerships, MX Player tells us about the launch of a 360 degree election campaign that takes a satirical view on the polls and aims to strike a humorous chord with the viewers.

Interview

WHAT TO EXPECT FROM GOAFEST 2020

Vikram Sakhuja, CEO of Madison Media & OOH, and President of the Ad Club, talks about the recently concluded Goafest, getting more marketers and agencies to participate and making the festival different next year

Backbeat

FIVE THINGS A MARKETER CAN LEARN FROM HOLMES

Dr Ranjit Nair, CEO and Founder of Germin8 Solutions writes about the lessons a marketer can learn from the world's most loved detective, Sherlock Holmes